Why does everyone with a WordPress blog and a Google Analytics account all of a sudden think they are experts in the field of web analytics? I have never been one to heavily self market or promote myself, so perhaps because of that choice I don’t have the right to complain, but this is my blog and I can do what I want.
It frustrates me to no end to see people, whom in my opinion, are given undo credit, opportunity, and financial gain because they are good at creating an image. “oh snap, this dude has a blog and he calls himself a web analytics expert, he must be good, lets listen to him and follow like blind sheep!”
Perhaps my frustration has more to do with the state of our economy then with the web analytics industry per se. I just see this mentality being a common theme that runs through our society. We have stopped buying products and services because of their value and we have started buying because of their perceived value.
I can’t say it any more beautifully than Mr. Tyler Durden:
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.”