Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price.
Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom conversion variables. Oh, how wrong I was. Today, with one of my Omniture implementations busting at the seems, I’m looking everywhere for a spare variable to capture new data elements.
I have already gone through 3 audit rounds, where I systematically weighted each and every one of the 50 custom variables that we are actively using, at the end, the lowest weighted ones were on the chopping block, making way for newer tracking requirements.
Am I alone? Are there others out there that are facing a similar dilemma and if so, how are you managing your variable allocation and what do you do when you simply run out?
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
One Comment
Jason,
We are not out of custom conversion variables….yet. One thing I have done is where I can, I use a separate report suite for certain items (twitter, social media ). This is not always possible to do and can have some serious impact on rollups and other reporting.
-Rudi