Tag Archives: web analytics

Omniture Summit 2010

By Jason | Published: March 6, 2010
Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking. Your [...]
Posted in omniture, web analytics | Also tagged , , | 1 Comment

Understanding Statistical Significance with Omniture Test & Target

By Jason | Published: February 7, 2010
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea how [...]
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Validating Page Tags with HttpFox

By Jason | Published: February 3, 2010
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, [...]
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Omniture Break Even Calculator

By Jason | Published: January 31, 2010
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]
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Omniture ClickMap Data Accuracy

By Jason | Published: January 30, 2010
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately. I also want to be clear, that [...]
Posted in Marketing, Uncategorized, omniture, web analytics | Also tagged , , , | 5 Comments

dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)

By Jason | Published: January 11, 2010
A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of [...]
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Yahoo Web Analytics Wordpress Plug-in from Rudi Shumpert

By Jason | Published: January 9, 2010
Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for.  Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove [...]
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Don’t Hate Me Because I Worked At Omniture

By Jason | Published: January 8, 2010
Hello. My name is Jason. And it’s true, I once worked at Omniture. It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. I [...]
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2012: A Lesson for Analysts

By Jason | Published: January 5, 2010
We tend to gravitate to the sensational, hence why nightly news shows are filled with stories of rape and murder and conspiracy, we know deep down it’s wrong, yet we can’t look away. When we get sucked into this world of mystery and intrigue, we tend to throw out logic and believe anything that [...]
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Understanding The ‘Fall Out’ Report in Omniture Discover

By Jason | Published: December 29, 2009
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Posted in discover, omniture, web analytics | Also tagged , , , , | 2 Comments
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