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10 Questions with Ben Gaines- @OmnitureCare 1.0

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. @OmnitureCare, the face of support and community at Omniture. 1. How did you get started using Twitter at Omn
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How Twitter Saved Qwest a Customer

For 3 days, I was unable to access my FTP server on GoDaddy and I was starting to panic.  I begrudgingly reached for the phone and dialed their support number (a toll number at that). After a 15 minute wait and a 45 minute phone call, it was determined that the problem either was on my end or with my ISP. GoDaddy’s suggestion “contact your ISP”. My first step was to send an email, explaining the com
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Don’t Be a Corporate Douche Bag on Twitter

Ever since Shaq And Ashton made Twitter a household name, it seems like every celebrity and business entity out there is trying to cash in on the popularity of this social networking tool. I can hear the boardroom conversations now, “shit, we just got WordPress installed because they told us we needed a blog, now you are saying we need to create something called a Twitter account?” Most companies have no
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