By Jason | Published: February 7, 2010
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.
When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]
Avinash Kaushik
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Understanding Statistical Significance with Omniture Test & Target