By Jason | Published: December 29, 2009
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Avinash Kaushik
Crepuscular Light
Eric Peterson
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Understanding The ‘Fall Out’ Report in Omniture Discover