Tag Archives: omniture

Omniture ClickMap Data Accuracy

By Jason Thompson | Published: January 30, 2010
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately. I also want to be clear, that the [...]
Posted in Omniture SiteCatalyst | Also tagged , , , | 6 Comments

Amadesa & Omniture Integration

By Jason Thompson | Published: January 26, 2010
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover.  Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more.  I wanted the ability to further dig into the performance [...]
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dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)

By Jason Thompson | Published: January 11, 2010
A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of truth” model. [...]
Posted in Analytics | Also tagged , , , , | 3 Comments

Don’t Hate Me Because I Worked At Omniture

By Jason Thompson | Published: January 8, 2010
Hello. My name is Jason. And it’s true, I once worked at Omniture. It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. [...]
Posted in Analytics | Also tagged , , , | 1 Comment

2012: A Lesson for Analysts

By Jason Thompson | Published: January 5, 2010
We tend to gravitate to the sensational, hence why nightly news shows are filled with stories of rape and murder and conspiracy, we know deep down it’s wrong, yet we can’t look away. When we get sucked into this world of mystery and intrigue, we tend to throw out logic and believe anything that is [...]
Posted in Analytics | Also tagged , , , , , | 1 Comment

Understanding The ‘Fall Out’ Report in Omniture Discover

By Jason Thompson | Published: December 29, 2009
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Posted in Omniture Discover | Also tagged , , , , | 2 Comments

Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords

By Jason Thompson | Published: December 26, 2009
Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords. Tracking Multiple Keywords in v0.3 $q = “+omniture+OR+omtr+OR+adobe”; Tracking Multiple Keywords in v0.4 $q = “omniture,omtr,adobe”; You no longer are required to know the exact syntax of the Twitter search, simply add a [...]
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Integrate Test & Target with Omniture SiteCatalyst

By Jason Thompson | Published: December 20, 2009
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 /* * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if [...]
Posted in Omniture Test & Target | Also tagged , , , , , , , , | 4 Comments

Launch Omniture Discover from the Desktop

By Jason Thompson | Published: December 8, 2009
I never use SiteCatalyst. Well, let me take that back, I use SiteCatalyst if I need to access the Admin Console and if I have SiteCatalyst open I’ll launch Discover from there because it drives me crazy to have to enter my password every time. I finally got around to making it so I can [...]
Posted in Omniture Discover | Also tagged , , | 2 Comments

What’s your back-up plan for when Omniture becomes Adobe?

By Jason Thompson | Published: October 21, 2009
I had an interesting marketing slick in my eMail this morning from Coremetrics asking the question ‘What’s your back-up plan for when Omniture becomes Adobe?’. Maybe it’s part of being the top dog but I’ve seen companies like Coremetrics and Unica, rather than marketing their value, market against Omniture. It’s like high school all over [...]
Posted in Analytics | Also tagged , , | 1 Comment

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