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Using Omniture’s Link Handler Plug-in

In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned <br /> /*<br /> * Plugin: linkHandler 0.5 - identify and report custom links<br /> */<br /> s.linkHandler=new Function("p","t",""<br /> +"var s=this,h=s.p_
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Ad Testing Using Omniture Test&Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD
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Beyond Web Analytics Interview: Segmentation on Membership Sites

Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation. [gplayer href="http://emptymind.org/Episode-19.mp3" ] Beyond Web Analytics Episode 19 [/gplayer] If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen.
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Launch Omniture Discover 2.9 from the Desktop

1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it.
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Integrating Visual Website Optimizer with Omniture SiteCatalyst

If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post. Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their elegant design and drop-dead simple approach to designing, launching, and monitoring tests is just sexy, I don’t know how else to
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Omniture Summit 2010

Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking. Your skill in putting together such an amazing panel of i
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10 Questions with Ben Gaines- @OmnitureCare 1.0

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. @OmnitureCare, the face of support and community at Omniture. 1. How did you get started using Twitter at Omn
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Understanding Statistical Significance with Omniture Test&Target

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea how to tackle the question of “yeah but, is it statistically s
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Validating Page Tags with HttpFox

Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, and Wireshark and tools built specifically for web analytics like WASP. H
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Omniture ClickMap Data Accuracy

I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately. I also want to be clear, that the point of this experiment is not to debate Omniture ClickMap vs. CrazyEgg. They are two separate products, with differen
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