Tag Archives: omniture

Beyond Web Analytics Interview: Segmentation on Membership Sites

By Jason | Published: May 12, 2010
Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation. swfobject.registerObject("ssg_gplayer_object-1019-0", "9.0.0", "http://emptymind.org/wordpress/wp-content/plugins/ssg-wordpress-google-audio-player/swfobject/expressInstall.swf"); Beyond Web Analytics Episode 19 If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen.
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Launch Omniture Discover 2.9 from the Desktop

By Jason | Published: April 15, 2010
1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it.
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Integrating Visual Website Optimizer with Omniture SiteCatalyst

By Jason | Published: March 14, 2010
If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post. Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their [...]
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Omniture Summit 2010

By Jason | Published: March 6, 2010
Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking. Your [...]
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Learning From A Twitter Expert (an Interview with @OmnitureCare)

By Jason | Published: February 10, 2010
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]
Posted in Marketing, omniture, web analytics | Also tagged , , , | 2 Comments

Understanding Statistical Significance with Omniture Test & Target

By Jason | Published: February 7, 2010
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea how [...]
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Validating Page Tags with HttpFox

By Jason | Published: February 3, 2010
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, [...]
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Omniture Break Even Calculator

By Jason | Published: January 31, 2010
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]
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Omniture ClickMap Data Accuracy

By Jason | Published: January 30, 2010
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately. I also want to be clear, that [...]
Posted in Marketing, Uncategorized, omniture, web analytics | Also tagged , , , | 5 Comments

Amadesa & Omniture Integration

By Jason | Published: January 26, 2010
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover.  Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more.  I wanted the ability to further dig into the performance [...]
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