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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
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Tag Archives: omniture
Omniture Summit 2010
Omniture
Leaders of the Analytics World
550 East Timpanogos Circle
Orem, UT 84097
Dear Omniture,
I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking.
Your [...]
Learning From A Twitter Expert (an Interview with @OmnitureCare)
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]
Posted in Marketing, omniture, web analytics Also tagged how to, social media, support, twitter 1 Comment
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.
When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]
Posted in omniture, web analytics Also tagged how to, statistics, test & target, web analytics 5 Comments
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must.
I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, [...]
Omniture Break Even Calculator
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]
Omniture ClickMap Data Accuracy
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately.
I also want to be clear, that [...]
Posted in Marketing, Uncategorized, omniture, web analytics Also tagged click tracking, clickmap, heat map, web analytics 5 Comments
Amadesa & Omniture Integration
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]
Posted in Marketing, omniture, web analytics Also tagged amadesa, code, how to, integration, optimization Leave a comment
dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)
A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of [...]
Posted in web analytics Also tagged coremetrics, google analytics, measure, multiplicity, web analytics 3 Comments
Don’t Hate Me Because I Worked At Omniture
Hello. My name is Jason. And it’s true, I once worked at Omniture.
It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. I [...]
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Integrating Visual Website Optimizer with Omniture SiteCatalyst