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Yahoo Web Analytics Wordpress Plug-in from Rudi Shumpert
Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for. Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove [...]
Posted in Web Analytics Also tagged code, how to, integration, plug-in, Web Analytics, yahoo web analytics 1 Comment
Don’t Hate Me Because I Worked At Omniture
Hello. My name is Jason. And it’s true, I once worked at Omniture.
It was 3 years ago that I moved on from Omniture to see how things worked on the client side. The company I went to work for had zero web analytics, so I was charged with building the practice from the ground up. I [...]
2012: A Lesson for Analysts
We tend to gravitate to the sensational, hence why nightly news shows are filled with stories of rape and murder and conspiracy, we know deep down it’s wrong, yet we can’t look away. When we get sucked into this world of mystery and intrigue, we tend to throw out logic and believe anything that [...]
Posted in Web Analytics Also tagged google analytics, omniture, optimization, Tao of J, Web Analytics, yahoo web analytics 1 Comment
Understanding The ‘Fall Out’ Report in Omniture Discover
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Posted in Omniture Discover Also tagged how to, omniture, omniture discover, pathing, Web Analytics 2 Comments
Sexy Subject Lines
Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business.
I recently received an [...]
Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords
Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords.
Tracking Multiple Keywords in v0.3
$q = “+omniture+OR+omtr+OR+adobe”;
Tracking Multiple Keywords in v0.4
$q = “omniture,omtr,adobe”;
You no longer are required to know the exact syntax of the Twitter search, simply add a list of comma separated keywords [...]
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0
/*
* TNT Integration Plugin v1.0
*/
s.trackTNT = new Function("v", "p", "b", ""
+ "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s."
+ "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v"
+ "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;");
Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if you will require to use a Custom Link [...]
Posted in Omniture Test & Target Also tagged code, how to, integration, omniture, omniture discover, optimization, sitecatalyst, test & target, Web Analytics 2 Comments
Avinash Kaushik
Crepuscular Light
Eric Peterson
Kevin Rogers
Pritesh Patel
Rudi Shumpert
dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)