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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Twitter: usujason
- @muzicgirly oh, so @sandersitos designed a logo for me. he does good work.
- Perhaps I'm in the minority here (wouldn't be the first time) but in no way should freaking SEO drive product direction.
- @davidlcook cool. thanks.
- @foodieslut Juan in a Million
- COOL RT @RRS_ATL: RT @corryprohens:Blog post: interview w/Rudi Shumpert, host of the popular BeyondWebAnalytics podcasts: http://ow.ly/1gJLi
Tag Archives: how to
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.
When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]
Posted in omniture, web analytics Also tagged omniture, statistics, test & target, web analytics 5 Comments
Amadesa & Omniture Integration
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]
Posted in Marketing, omniture, web analytics Also tagged amadesa, code, integration, omniture, optimization Leave a comment
Delivering Honesty
There have been times where, I wouldn’t say I have been asked to fake the numbers but, I have felt like I needed to make my analysis support a desired outcome. As analysts we serve as independent and impartial investigators, whose goal is to deliver insight and analysis to our various customers so [...]
Yahoo Web Analytics Wordpress Plug-in from Rudi Shumpert
Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for. Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove [...]
Posted in web analytics Also tagged code, integration, measure, plug-in, web analytics, yahoo web analytics 1 Comment
Understanding The ‘Fall Out’ Report in Omniture Discover
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Posted in discover, omniture, web analytics Also tagged measure, omniture, omniture discover, pathing, web analytics 2 Comments
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0
/*
* TNT Integration Plugin v1.0
*/
s.trackTNT = new Function("v", "p", "b", ""
+ "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s."
+ "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v"
+ "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;");
Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if you will require to use a Custom Link [...]
Posted in omniture, web analytics Also tagged code, integration, measure, omniture, omniture discover, optimization, sitecatalyst, test & target, web analytics Leave a comment
Launch Omniture Discover from the Desktop
I never use SiteCatalyst. Well, let me take that back, I use SiteCatalyst if I need to access the Admin Console and if I have SiteCatalyst open I’ll launch Discover from there because it drives me crazy to have to enter my password every time.
I finally got around to making it so I can [...]
Omniture ClickMap & s_ObjectID
I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here.
I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture that [...]
Posted in omniture, web analytics Also tagged clickmap, code, corporate, omniture, web analytics 2 Comments
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Learning From A Twitter Expert (an Interview with @OmnitureCare)