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Launch Omniture Discover 2.9 from the Desktop

1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it.
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10 Questions with Ben Gaines- @OmnitureCare 1.0

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. @OmnitureCare, the face of support and community at Omniture. 1. How did you get started using Twitter at Omn
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Understanding Statistical Significance with Omniture Test&Target

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea how to tackle the question of “yeah but, is it statistically s
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Amadesa & Omniture Integration

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover.  Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more.  I wanted the ability to further dig into the performance of tests I was running using Omniture Discover in order to find hidden gems
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Delivering Honesty

There have been times where, I wouldn’t say I have been asked to fake the numbers but, I have felt like I needed to make my analysis support a desired outcome. As analysts we serve as independent and impartial investigators, whose goal is to deliver insight and analysis to our various customers so that they in-turn can make educated decisions about the future of their products. If we fall into the trap of sculp
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Yahoo Web Analytics WordPress Plug-in from Rudi Shumpert

Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for.  Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove interesting but may help you target your posts for your most faithful readers. Google Analytics
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Understanding The ‘Fall Out’ Report in Omniture Discover

A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose Message’. B. The first conversio
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Integrate Test&Target with Omniture SiteCatalyst

Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0 * TNT Integration Plugin v1.0 */ s.trackTNT = new Function("v", "p", "b", "" + "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s." + "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v" + "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;"); Step 2: Determine if you will include the i
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Launch Omniture Discover from the Desktop

I never use SiteCatalyst. Well, let me take that back, I use SiteCatalyst if I need to access the Admin Console and if I have SiteCatalyst open I’ll launch Discover from there because it drives me crazy to have to enter my password every time. I finally got around to making it so I can launch Discover directly from my desktop without having to enter my password every freaking time. 1. Save the Discover JNLP fil
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Omniture ClickMap & s_ObjectID

I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here. I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture that executives would gloss over all the sweet features of SiteCatalyst and the sheer power of Discover to droll
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