dSLRs, Holgas, and Web Analytics (A Story of Multiplicity)

A few years back, I remember reading a blog post by Avinash Kaushik on the subject of Multiplicity. In theory, I completely agreed with the idea of multiplicity however in practice, I found myself being a laser beam for all things Omniture. I was the perfect case study for the “single source of truth” model. I found myself sitting in strategy meetings where analytics was being discussed and I found myself
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What’s your back-up plan for when Omniture becomes Adobe?

I had an interesting marketing slick in my eMail this morning from Coremetrics asking the question ‘What’s your back-up plan for when Omniture becomes Adobe?’. Maybe it’s part of being the top dog but I’ve seen companies like Coremetrics and Unica, rather than marketing their value, market against Omniture. It’s like high school all over again, make someone else look bad so in rela
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