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Omniture Break Even Calculator
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]
Amadesa & Omniture Integration
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]
Posted in Marketing, omniture, web analytics Also tagged amadesa, how to, integration, omniture, optimization Leave a comment
Yahoo Web Analytics Wordpress Plug-in from Rudi Shumpert
Even for amateur blog authors, understanding your site traffic is critical to building a site that provides information and services that people are asking for. Even if you are just blogging about your kids soccer game, understanding where your traffic is coming from and what they are doing on the site can not only prove [...]
Posted in web analytics Also tagged how to, integration, measure, plug-in, web analytics, yahoo web analytics 1 Comment
Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords
Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords.
Tracking Multiple Keywords in v0.3
$q = “+omniture+OR+omtr+OR+adobe”;
Tracking Multiple Keywords in v0.4
$q = “omniture,omtr,adobe”;
You no longer are required to know the exact syntax of the Twitter search, simply add a list of comma separated keywords [...]
Posted in omniture, web analytics Also tagged application, measure, omniture, twitter, web analytics Leave a comment
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0
/*
* TNT Integration Plugin v1.0
*/
s.trackTNT = new Function("v", "p", "b", ""
+ "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s."
+ "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v"
+ "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;");
Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if you will require to use a Custom Link [...]
Posted in omniture, web analytics Also tagged how to, integration, measure, omniture, omniture discover, optimization, sitecatalyst, test & target, web analytics Leave a comment
Omniture ClickMap & s_ObjectID
I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here.
I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture that [...]
Posted in omniture, web analytics Also tagged clickmap, corporate, how to, omniture, web analytics 2 Comments
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