Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business.
I recently received an email from Threadsy, touting the new features of their “all-in-one social messaging aggregator”. Typically emails from vendors go straight into the trash but this one was a little bit different. See the email below:
Now, I find it hard to believe that the subject was just a random array of words, rather I believe the clever marketing team at Threadsy is using the age old adage that “sex sells” and it sold me. “More bang for your box?” Yes, I opened.
I’m really hoping that Threadsy ran an A|B test on this email campaign, mostly because I’d be really interested in seeing the results. Anyone over at Threadsy want to email me, I’d love to talk about the results, even at a high-level.
Q67PG9D3MU2Q
Jason Thompson is a Senior Analytics Consultant at Numeric Analytics. You can follow him on Twitter at twitter.com/usujason.
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Sexy Subject Lines
Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business.
I recently received an email from Threadsy, touting the new features of their “all-in-one social messaging aggregator”. Typically emails from vendors go straight into the trash but this one was a little bit different. See the email below:
Now, I find it hard to believe that the subject was just a random array of words, rather I believe the clever marketing team at Threadsy is using the age old adage that “sex sells” and it sold me. “More bang for your box?” Yes, I opened.
I’m really hoping that Threadsy ran an A|B test on this email campaign, mostly because I’d be really interested in seeing the results. Anyone over at Threadsy want to email me, I’d love to talk about the results, even at a high-level.
Q67PG9D3MU2Q
Jason Thompson is a Senior Analytics Consultant at Numeric Analytics. You can follow him on Twitter at twitter.com/usujason.