I am a mentor at the Analysis Exchange. If you are a non-profit and you are looking for help with your analytics practice, then The Analysis Exchange is for you. Sign-up, find a student and a mentor, and watch your analytics practice take off.
The Johnson Foundation at Wingspread
“Excellent. Jason did a terrific job guiding the process, but let it be a learning experience for Paula and myself. For example, instead of creating the Google Analytics dashboard himself, he wrote out instructions for me to follow because I wanted to learn to do it myself. He also took the time to give my organization a road map for developing our analytics skills in the future. He worked quickly on the project, but was able to prepare us for long-term success.” (Evaluator rating: 10 out of 10)
“Jason came into the project and immediately organized a project plan along with clear deliverables for our client. Very business and goal oriented. Jason was also approachable and responsive – truly a pleasure to work with.” (Evaluator rating: 10 out of 10)
charity: water
“Jason is a consummate professional and very talented web analytics professional. He offered strong, mature guidance to our student working on this project. A pleasure to work with and real asset for the Analysis Exchange community. ” (Evaluator rating: 10 out of 10)
“Jason was a huge help in understanding the needs of the organization, and breaking it down into manageable chunks. He gave me suggestions when I got stuck, and kept us on track. I learned a great deal from him that I will be able to use in future projects.” (Evaluator rating: 10 out of 10)
The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.
The Twitter-Omniture plug-in is a generic plug-in based on the Twitter Integration application built by Adam Greco at Omniture. The plug-in is designed to track brand mentions on the popular social network site Twitter.
I have started working on building out a site that is dedicated to the work we are doing with the Omniture-Twitter Integration. We have branded our application “Twitter Analytics (an Omniture Plug-in)”. The product page can be found here: http://OmnitureTwitterAnalytics.com/
Omniture recently announced that “when consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst”. Although this statement is technically true, Omniture didn’t do anything new to make this happen as this information is now being passed via the Google referring URL which was already being captured by Omniture. What I expected was to see this baked into the product i.e. “lookie here, there is a new report called ‘keyword position’”, what I found is that Omniture will enable this for you if you request it.
Cool. Seems simple enough. It’s in the referring URL, why do I need Omniture to do it for me when I can easily do it myself?
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Projects
Analysis Exchange
I am a mentor at the Analysis Exchange. If you are a non-profit and you are looking for help with your analytics practice, then The Analysis Exchange is for you. Sign-up, find a student and a mentor, and watch your analytics practice take off.
The Johnson Foundation at Wingspread
“Excellent. Jason did a terrific job guiding the process, but let it be a learning experience for Paula and myself. For example, instead of creating the Google Analytics dashboard himself, he wrote out instructions for me to follow because I wanted to learn to do it myself. He also took the time to give my organization a road map for developing our analytics skills in the future. He worked quickly on the project, but was able to prepare us for long-term success.” (Evaluator rating: 10 out of 10)
“Jason came into the project and immediately organized a project plan along with clear deliverables for our client. Very business and goal oriented. Jason was also approachable and responsive – truly a pleasure to work with.” (Evaluator rating: 10 out of 10)
charity: water
“Jason is a consummate professional and very talented web analytics professional. He offered strong, mature guidance to our student working on this project. A pleasure to work with and real asset for the Analysis Exchange community. ” (Evaluator rating: 10 out of 10)
“Jason was a huge help in understanding the needs of the organization, and breaking it down into manageable chunks. He gave me suggestions when I got stuck, and kept us on track. I learned a great deal from him that I will be able to use in future projects.” (Evaluator rating: 10 out of 10)
Applications
Omniture® Break Even Calculator
The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.
Omniture-Twitter Integration
The Twitter-Omniture plug-in is a generic plug-in based on the Twitter Integration application built by Adam Greco at Omniture. The plug-in is designed to track brand mentions on the popular social network site Twitter.
I have started working on building out a site that is dedicated to the work we are doing with the Omniture-Twitter Integration. We have branded our application “Twitter Analytics (an Omniture Plug-in)”. The product page can be found here: http://OmnitureTwitterAnalytics.com/
Omniture-Google Keyword Position
Omniture recently announced that “when consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst”. Although this statement is technically true, Omniture didn’t do anything new to make this happen as this information is now being passed via the Google referring URL which was already being captured by Omniture. What I expected was to see this baked into the product i.e. “lookie here, there is a new report called ‘keyword position’”, what I found is that Omniture will enable this for you if you request it.
Cool. Seems simple enough. It’s in the referring URL, why do I need Omniture to do it for me when I can easily do it myself?