Projects

Web Analytics

Omniture® Break Even Calculator

The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.

Omniture-Twitter Integration

The Twitter-Omniture plug-in is a generic plug-in based on the Twitter Integration application built by Adam Greco at Omniture. The plug-in is designed to track brand mentions on the popular social network site Twitter.

I have started working on building out a site that is dedicated to the work we are doing with the Omniture-Twitter Integration. We have branded our application “Twitter Analytics (an Omniture Plug-in)”. The product page can be found here: http://OmnitureTwitterAnalytics.com/

Omniture-Google Keyword Position

Omniture recently announced that “when consumers perform an organic search on Google and click on a result, rank and keyword data is now being passed to Omniture SiteCatalyst”. Although this statement is technically true, Omniture didn’t do anything new to make this happen as this information is now being passed via the Google referring URL which was already being captured by Omniture. What I expected was to see this baked into the product i.e. “lookie here, there is a new report called ‘keyword position’”, what I found is that Omniture will enable this for you if you request it.

Cool. Seems simple enough. It’s in the referring URL, why do I need Omniture to do it for me when I can easily do it myself?