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ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts


Omniture ClientCare Stepping Up

I recently had an interaction with Omniture ClientCare that I think is worth mentioning. I had contacted ClientCare requesting instructions on how I could migrate a client’s site from using 3rd party cookies to 1st party cookies. I had followed all the steps outlined in the knowledge base to obtain the cert, create the CNames, etc. but when I rolled out the updated tracking code, I didn’t want to drop all
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Injecting Search Keywords using Omniture Test&Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test if customizing a landing page by injecting a visitors search keywords will increase conversion rate. * For best results view in Full Screen HD Offer Code: [javascript] [/javascript]
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Ad Testing Using Omniture Test&Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD
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A Response to ‘From Database Marketing to Web Analytics’

Over the weekend, a post by Kevin Hillstrom titled ‘From Database Marketing to Web Analytics’ got a lot of attention in our little #measure community. I found myself deeply questioning the statements made in the post, which in my opinion, is the sign of an excellent post. I also found myself a bit confused as to why I wasn’t as thrilled with the contents of the post as many of the people I follow we
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Pitching or Hitting?

The following is a guest post from Dan Roden, Manager of Web Analytics at MLB.com. ————————– I have been on the baseball scene for years, since my tee ball years into college and eventually working for Major League Baseball managing their Web Analytic program. Baseball is the ultimate “stats” sport. No other sport provides its fan base with more discussion/measure
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One Drink, One Village

If each of us sacrifices just one drink on New Year’s Eve, we can reach our goal of raising $5000, enough to build a fresh water well for a village.
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Thank You #Measure

Several months ago, due to many seemingly unrelated choices, I ended up volunteering for the Analysis Exchange where I was introduce to charity: water. Who would have envisioned that a small project to audit the Google Analytics deployment for a non-profit organization would have gotten us to where we are today? I’ll be the first to admit that I didn’t but I’m sure glad that it did. After the Analys
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Charles, It’s Not Just For Tag Validation – Part 2

In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on your site. Using Map Local To Inject Tracking Scripts Here is the scenario.  You need to test some data collection code and not only do you not
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Charles, It’s Not Just For Tag Validation – Part 1

When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles.  I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local Here is the scenario.  You need to test some data collection code but you don’t have ac
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Knowledge is Power

The decision to take my blog down for a day and to step away from Twitter was a personal choice and was not the reaction to a suggestion or request from Omniture to do so. Honestly, I was very surprised about the amount of reaction, mainly positive but some negative, that my blog post about EnterpriseTV generated and I just needed some personal time, and honestly I needed to get some work done, to reflect before jump
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