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ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts


You Are Making A Difference

There seems to be a popular sermon going around that if you aren’t constantly climbing your way up the corporate ladder, then you don’t have any real influence and you aren’t able to effect change. Bullshit! It is often those leaders who don’t hold the official title that are impacting the most change in organizations. If you are hyper focused on making the next leap up in leadership so you ca
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Standards Belong to the Community

This week Eric Peterson published a blog post titled ‘Finally! Standards Come to Web Analytics.’ I am very appreciative of Eric generating much needed debate about this extremely important topic because if we don’t do something ourselves, the standards will be dictated to us, and I don’t think any of us want. Eric says that Google Analytics has become the de facto standard for our industry sim
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Guest Post: Thoughts on Teaching Passion

I am very honored to present this guest post, written by Jennifer Day, on the subject of passion. This is a great read, thanks for the contribution, Jennifer. ————- Some time ago Rudi Shumpert posed a question on Twitter: “How do you teach passion?” He received many responses, but most said about the same as I did, “You don’t teach passion, you inspire it.” Since then, I’ve been mulling over a
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Free is NEVER Free, Cheap is NEVER Cheap

A discussion on the importance of understanding total cost of ownership.
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Custom Omniture Dashboards: Part 2 – Storing the Data

Your assignment. Create a custom dashboard to display your site’s top 5 pages. The dashboard will be delivered to executives daily and will trend the page views for each page against the previous day as well as the previous same day of the week. The script for Part 2, you will need to update with your specific connection information, can be downloaded here. Part 1: Getting the Data Part 2: Storing the Data Part 3: Bu
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Customer Service Sucks!

That’s right, most of the so called “customer service” you are receiving, most likely sucks. This weekend,  my grandparents asked me to accompany them while they purchased a new car.  My grandma insisted that they stay local,”I want to buy from one of dealers in this town because I know them and they will take care of me.”  I found myself shaking my head, grumbling under my breath that s
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Omniture (Adobe) Listened and Learned

Back in December, I wrote a blog post detailing my frustration with Omniture for charging clients to access their expanded video library called Enterprise TV. Although I felt as if I had laid out a well thought out argument, many at Omniture felt differently. They felt personally attacked. They felt as if I was taking cheap shots at them. From friends on the inside, I heard stories of horrible things that were being
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Life Lessons from my Best Friend

I’m a pretty private person. One of my mom’s greatest fears is that I will move to the mountains and become a hermit. But today, I feel like I just need to share this story. For 6 years, our family struggled with infertility issues, which resulted in at least 4 miscarriages. When I couldn’t have a biological child of my own, I got Keykers. He was my baby. He was my best friend. He taught me about un
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#Measure Plaque for charity: water Project

As many of you remember, back in December the #Measure community rallied together to raise an astonishing $5,260 to provide clean drinking water for a very needy community. Because we raised over $5,000 we are allowed to provide a short message to be written on a plaque that will designate who sponsored the project. The message on the plaque can only be 50 characters, including spaces. Messages are due by June 15, so
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