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ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts


Disagreements Build Greatness

This morning, I was excited to watch the Outside the Lines feature on Michael Jordan’s struggle as an NBA executive. I was excited because I was hoping to pick up a few lessons on leadership, some stories I could share with my team about the dangers of surrounding yourself with “yes men.” As the story rolled, there was no focus at all on Jordan’s lack of leadership ability and there was no foc
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Don’t Take Your Customers For Granted

My video wasn’t convincing? Here are 3 simple reasons why you shouldn’t take your current customers for granted: They pay you $$$ Treated right, they will likely buy more products/services Word of mouth is so much more valuable than cold calls
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Building a Data Driven Culture: The Tools

There is a popular philosophy that many are espousing that claims “it’s not about the tools, it’s about the people.” There is some truth to this philosophy, it is about the people but it is also about the tools. As I was preparing to write this post, I found myself struggling to come up with a good analogy to make my point. I was struggling because I couldn’t find just one analogy —
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Discovery Channel’s Social Reload Failure

Discovery Channel re-aired the 2012 season premier episode of their hit show, Deadliest Catch, in what they have called “Deadliest Catch: Social Reload.” The Reload episode is supposed to “go deeper than ever with fan tweets [and] interactive questions,” however the onscreen Tweets are impossible to read and it feels more like an episode of VH1′s Pop-Up Video circa 1996 then a well produ
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Lessons I learned from a School Teacher Mom: Managing Out of Pocket

DISCLAIMER: I am in no way qualified to give advice on how to run a team. I don’t have an MBA from a fancy Ivy League School. I was educated at a State University. I have no track record of successfully running teams. This is merely my own personal philosophy. Take it or leave it. For as long as I can remember, my mom has been an elementary school teacher. Almost every Saturday, I remember going to the local Ut
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Testing Dynamic Content Using Test&Target Widget Offers

Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging in Test&Target online help, I discovered Widget Offers, which are defined as “similar to a standar
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Talented People Collaborate

It’s no fluke that the most talented among us are the most likely to collaborate. Talented people know the secret that the more you give, the more you receive. Unfortunately, those who are in the most need of collaboration, are the ones who fall into the trap that “if I can only hoard all my knowledge, I will become indispensable.”  However, knowledge can not be hoarded, you can’t keep knowled
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I’m a Digital Analyst & I solve Real World Problems

As I sat down to think about how I wanted to summarize my experience at eMetrics San Francisco 2012, I found myself wondering if general practitioners got their egos hurt when cardiologists had their conventions. Why was I thinking about this? Well, in spite of all the great things that were happening at eMetrics, there seemed to be a select few who weren’t even at the event and somehow seemed to have their ego
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Revenue is the Ultimate (NOT THE ONLY) Measure

It’s important to measure the impact on revenue, it’s also equally important to measure everything else.
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Start Falling On Your Ass

When I was 6. My mom dropped me off at the base of Powder Mountain and said “have fun, I’ll see you tonight.” My ski instructor taught me some of the basics and soon enough I was snow plowing down the bunny hill like an old pro. After one exceptionally fantastic run, I made it to the bottom of the hill with a huge smile on my face, expecting to see the same matching smile on my instructor’s fa
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