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ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts


Dippers, Fillers, and the No Asshole Rule

At sometime during my childhood, I heard the story of the dippers and the fillers. I can’t remember when or where I first heard the story but it is a lesson that has struck with me for many years and has played a major role in how I interact with people on a daily basis. The story goes like this, each of us carries around an emotional bucket that is constantly being either emptied or filled by the words and act
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Customer Service Translates to Customer Loyalty

Many organizations understand the importance of customer service, yet only a select few are doing it right. I run my organization with customer service as the foundation — in fact it’s one of the first things new employees see when they join the company. Unfortunately, the good intentions of most companies get mired in unnecessary process and operational overhead. Even if employees had a strong desire to
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Why Really Talented People Don’t Work For Your Company

Look around. Where are all the really talented people? Are they working in your company? Odds are they aren’t, they are working at companies like Zappos, 37Signals, Google, Facebook, or the thousands of amazing tech startups that aren’t bound by the traditional factory mentality that infects so many businesses. Why is this important? It’s important because empires are no longer built in factories, e
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Test&Target Redirects & Referrers

A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
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People & Culture Matter

In business, people & culture are critical components to your long term success. Take a look at where you have people and culture prioritized within your organization. If they aren’t near the top, then start asking ‘why?’.
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Building a Data Driven Culture: Marketing Your Practice

One of the primary reasons that cost centers or value centers or whatever you want to call them, are unsuccessful is that many, SEE ALSO: Almost All, of these organizations are run with the belief that their customers end users, don’t have a choice. After college, I went to work in an IT organization where I got to see first hand how this break-down of traditional buyer-seller norms works. It goes a little some
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Building a Data Driven Culture: Process Integration

Often, the start of any new analytics practice is centered around technology, I blame the vendors for this. It’s in your vendors best interest that you get up and running as quickly as possible, the faster you deploy their solution, the faster they get paid. This isn’t necessarily a bad thing, implementation has to be completed for your organization to have access to all the rich data you need to start bu
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Social Is About Real Conversations

Whether you are an entrepreneur, leading a multi-national company, or just looking to take advantage of the latest and greatest social platforms, that first thing you should know is ‘social is about real conversations.’ If you are playing social as a game or trying to use it like a traditional marketing platform, don’t!
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Sportsmanship Matters

I’m a huge proponent of kids play sports. Growing up, I was constantly involved in one sport or another, baseball, basketball, or tennis, through high school. More important than wins or losses or how good I got at a specific sport, was the life lessons that I learned in the process. The greatest lesson I ever learned was the importance of sportsmanship. With time, I could no longer go 5 sets on the tennis cour
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Get More Done by Working Together

I grabbed lunch today with one of my good friends, Michael Sanders, who is the lead Product Manager at BambooHR. I have always loved working with Michael. He is smart, talented, unassuming, and JUST GETS IT. It’s no surprise that I have found ways to continue working with him, even though our careers have led us to different companies. It seems like a no-brainer now, I have the opportunity to work with so many
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