ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts

Managing Remote Teams: The “No Team Building” Team Building Offsite

Remember your last corporate team building activity? If it was anything like the ones I remember, it probably started out with a speech about the importance of team building, followed by an announcement that you will be joining a breakout group made up of “randomly” selected team members. This was usually followed by a scavenger hunt, puzzel, presentation assignment, FILL IN THE BLANK ACTIVITY, specially
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Managing Remote Teams: Networking With Yammer

Feeling isolated is one of the greatest fears of both potential employees looking to join a remote team and managers tasked with leading a team of remote employees. As a manager, your ability to overcome this fear, both personally and for your employees, will go a long way in determining how successful your team will ultimately be. When working in a remote environment, communication (at times bordering on over commun
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If You Want To Lead, You Must Learn How To Follow

For as long as I can remember, I have loved the mountains and I am very grateful for the lessons that the mountains have taught me. One of the greatest lessons I learned in the mountains is, that if you want to lead, you must learn how to follow. As inexperienced climbers, the persistent prodding of the Sherpa at times can be down right annoying, but those who are able to put their egos aside are more often successfu
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B2B No Longer Good Enough, Now It’s Personal

It was 9:30 P.M. when my cell phone rang. It was one of my clients. “Hey Jason, just wanted to catch up on some of the tests we are running…Oh dude, those enchiladas you cooked the other night looked amazing…What are your kids up to?” I hung up the phone feeling so grateful that I have had the opportunity to develop such deep, personal relationships with my clients. I instantly took to Twitter
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5 Books That Made Me A Better Analyst

I’m often asked, “what books would you recommend to someone who is interested in getting into digital analytics?” The list might surprise you:
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Managing Remote Teams: Introduction

As technology continues to shrink the world we live in, more and more companies are choosing to invest in remote workforces. For those companies where it isn’t an absolute necessity to have every employee work at HQ, the draw of being able to hire the most talented employees in the world, regardless of where they live, is very strong. Managing a company that has the majority of it’s employees working from
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Test&Target Global mBox Strategy

A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: [javascript]   [/javascript] This approach makes swapping in test content really easy, I just need to create an HTML Offer that contains a different image that I want to test: Sample Offer: [javascript] [/javascript] However, this approach forces you to know
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Twitter Followers: Quantity vs. Quality

It makes me sad, and honestly a bit frustrated, that we are still debating quantity vs. quality when it comes to the number of followers any given person has amassed. Part of the reason we are still having this discussion is because there is still a large percentage of the population, in our single serving, fast food, news in 60 seconds world, that has lost the ability to look below the surface. They see a person wit
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The American Tourist and Mexican Fisherman

My friend Michael Sanders, who makes brilliant products at BambooHR, has always provided me with balance. His view on life, business, and success is so refreshing. I miss having the opportunity to work with him everyday. Michael always has a good story to share to illustrate the importance of putting things into their proper perspective and the parable of the American Tourist and Mexican Fisherman is one he has share
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Angry and Frustrated: Maybe You Are Lacking Purpose

All of us have crap that happens to us all the time but why do some of us just let it roll of our backs, while others erupt like every little setback is catastrophic? For me, the answer is PURPOSE. Let me try to explain. If you have a purpose, in business, in life, for a specific project, then all of the problems that come up are much easier to deal with. If I am trying to create the worlds greatest product, then all
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