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ason is an experienced digital analyst & entrepreneur whose primary focus is on forcing organizations to think differently about the delivery of information, insight, and recommendations.

Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups.

Previously, Jason served as Vice President of Strategy & Consulting at Keystone Solutions, where he drove overall analytic & optimization strategy, process, and organization. His personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography.

Prior to joining Keystone Solutions, Jason was a Senior Consultant at Numeric Analytics. Before joining Numeric, Jason was Manager of Web Analytics for Spark Networks, where he crafted a world-class analytics practice.

Jason honed his digital analytics skills at Omniture, leading implementations for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Adobe’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.

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Recent Blog Posts


WAA: Week One Report Card

I’ve only been a member of the Web Analytics Association for about a week now and I’ve seen some really good things and I’ve also seen several areas where we have the opportunity to improve. Meets or Exceeds Expectations #1 Mike Levin has been very open, honest, and most importantly available.  As I was struggling with my decision of if I should join the WAA or not, Mike made himself available to an
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10 Questions with Adam Jenkins

Adam Jenkins is an analytics consultant working in NY. He is a husband and father of 2 little boys. He loves baseball, sailing and beat up old Mercedes diesels. He has worked on analytics data sets in Travel, E-Commerce, Publishing, and Manufacturing. If you cut him, he bleeds Omniture Green. 1. What got you started in web analytics? AJ: I have always loved to take things apart and figure out how they work. When I wa
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WAA: Is it for me?

For the past several months I’ve been debating with myself if I should join the Web Analytics Association or not. The debate really isn’t about money, $199 a year for an individual isn’t too far out of line (although I’m not entirely clear where those funds go other than to administrative costs), the real debate is about time.  We all have a limited amount of time and taking on any new challen
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The Art of a Viral Campaign

This morning I awoke to a new campaign that was launched by the guys at Visual Website Optimizer and I was impressed. Let’s break down the campaign: The campaign landing page, in this instance a blog post, clearly provides incentive for visitors to engage in the campaign.  Take a look at the blog title, who doesn’t want to win $3000 worth of optimization services? The parameters of the campaign (the chall
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Track Plug-ins Across Browsers Using Omniture SiteCatalyst

If you’ve spent any amount of time using SiteCatalyst, you’ve probably run across the Netscape Plug-ins report. This is a nice report to see what browser plug-ins your visitors have installed, however (as you can probably tell from the name of the report), this report does not include visitors running IE, which probably makes up a good bulk of your traffic. Knowing all the plug-ins a visitor has installed
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Omniture: Capture Download Link Text (code by @ad0815)

Recently I had a client request to capture the link text associated with PDF downloads from their site. I scratched my head for awhile and finally decided the best option was to ask the Twitter community for help. My good buddy Andreas came to the rescue. The Goal Capture ‘The Dude – A Complete Biography’, from the link below, into a custom conversion variable. [javascript] The Dude – A Comple
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Referring Domains by Page & Page Views by Source (answers for @DanAdcock)

How can I see referrers to a specific page? The first thing you will need to do is create a correlation between Page Name and Referring Domain. 1. Log into SiteCatalyst 2. Access the Report Suite Manager found under the Admin link. 3. Select the report suite(s) you want to create the correlation for. 4. Click on Edit Settings–>Traffic–>Data Correlations 5. Add a 2-Item correlation as shown: By creat
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10 Questions with Jorgen Sorensen – @OmnitureCare 2.0

Back in February I decided to do a series of ’10 Questions with…’ posts. My first post was with Ben Gaines who helped make @OmnitureCare what it is today. Many of you know that Ben has moved on to a role in Product Management and so I thought who better to ask my next 10 questions to than Jorgen Sorensen, the new face of @OmnitureCare. 1. Were you a big Twitter user before you took this job? JS: Not
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Query Parameter Fun

Nine times out of ten if I’m pulling a parameter out of the query string, it has something to do with campaign tracking. [javascript] s.campaign = s.getQueryParam(‘cid’); [/javascript] However, when automating your measurement implementation, there is often a wealth of information that can be pulled from the query string. If you are making use of the Omniture ‘getQueryParam’ plugin, reme
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