Almost two years ago, to the day, I wrote a post called ‘WAA: This is OUR Association‘ in which I proclaimed that “we MUST continue to push for change to make this truly OUR organization.”
Well, two years have passed and not much has changed. Sure, the name has changed from Web Analytics Association to Digital Analytics Association to better represent what we do but has this truly become OUR organization?
Sadly, the answer is no.
Two years ago, I was willing to “put my full support behind the new WAA board.” Today, I am no longer willing to do that.
There are a lot of smart people that make up the DAA, there are a lot of very smart and talented people that serve in leadership positions and on the DAA board. It’s not a lack of talent. It’s not a lack of smarts. Hell, I don’t know if there is a single thing to point a finger at but there is a problem.
The problem is as an association, we are more willing to pat ourselves on the back than to push ourselves outside of our traditional Web Analytics comfort zone. The problem is that we are ok having the same conversations we did five years ago, instead of being pissed off that we are not talking about ways to push our analysts beyond simply looking at vendor data to using more complex statistical models and techniques.
I don’t want to burn down the DAA and rebuild it, the DAA serves a purpose and will continue to do so.
I’m talking about something new. I’m not talking about a new logo or a website or a mantra. I’m talking about something that is already inside each of us, that desire to do more, that desire to not squander all this potential we have been given.
It’s time for each of us to step outside the shackles of corporate boards and committees and Robert’s Rules of Order. It’s time for us to come together for a cause, not for a charter.
Who’s with me? Who wants to be part of a revolution that will push us forward to become the best damn analysts on the planet?