-
Contact Jason
Featured Content
Podcasts
Blogs
Category Archives: Analytics
Knowledge is Power
The decision to take my blog down for a day and to step away from Twitter was a personal choice and was not the reaction to a suggestion or request from Omniture to do so. Honestly, I was very surprised about the amount of reaction, mainly positive but some negative, that my blog post about [...]
Posted in Analytics 3 Comments
Omniture Tunes Out Customers With EnterpriseTV
Recently Omniture released EnterpriseTV which has been touted as “the fastest and most convienent means of learning how to use the Adobe Marketing Suite”, the problem is most customers don’t have access to it (for college sports fans in the Intermountain West, this may start to sound all too familiar). In 2006 the Mountain West [...]
Also posted in Omniture 6 Comments
SiteCatalyst Proficiency Quiz
Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
Also posted in Omniture SiteCatalyst 8 Comments
Optimization Test Confidence Calculator
I’m not sure if this calculator will be of much use to anyone but I am constantly being asked questions like “how many visitors do I need to include in my test?”, “when will I have enough conversions to make a decision on a winning treatment?”, and “what kind of conversion rate will I need [...]
Posted in Analytics Leave a comment
Beyond Web Analytics: Episode 33 – Career Development Series with Jason Thompson & Corry Prohens
In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contractors Facebook page. The questions tackled this episode are: →What web analytics related books are you [...]
Posted in Analytics Leave a comment
10 Question With Gabriele Endress
Gabriele Endress runs Endress|Analytics, an analytics consultancy based in Northern Colorado. If you have ever thought about becoming an independent measure consultant, than this interview is a must read. 1. What type of projects are you working on? GE: I am working on a variety of different projects for my primary client right now – [...]
Also posted in 10 Questions With 1 Comment
10 Questions with Paull Young (charity: water)
I recently had the opportunity to connect with Paull, Director of Digital at charity: water, on a project for the Analysis Exchange. Paull has an amazing amount of energy and passion for what he does. In this interview Paull reflects on our project with the Analysis Exchange, his work at charity:water to provide clean drinking [...]
Also posted in 10 Questions With 2 Comments
Fishing for Top Analytics Talent
What method is best for acquiring top analytics talent? As I have been thinking more and more about this question, two primary methods for acquiring talent have stood out to me. Large Net Fishing Casting nets is an extremely effective method for capturing a large volume of potential employees. However, the problem with net fishing is that you have [...]
Posted in Analytics Leave a comment
Are You Branding Your Internal Analytics Practice?
The first boss I had, after graduating college, taught me two* valuable lessons. Lesson 1: Invest wisely so that you can make a lot of money, in a relatively short amount of time, so that you can retire early and become a ski instructor in Austria. Lesson 2: You must treat internal customers like you would treat external customers. [...]
Also posted in Tao of J 9 Comments
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Charles, It’s Not Just For Tag Validation – Part 1