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Category Archives: Analytics
What is the Analysis Exchange?
Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
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Omniture ClientCare Stepping Up
I recently had an interaction with Omniture ClientCare that I think is worth mentioning. I had contacted ClientCare requesting instructions on how I could migrate a client’s site from using 3rd party cookies to 1st party cookies. I had followed all the steps outlined in the knowledge base to obtain the cert, create the CNames, [...]
Also posted in Omniture, Tao of J 2 Comments
Injecting Search Keywords using Omniture Test & Target
In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test if customizing a landing page by injecting a visitors search keywords will increase conversion rate. * For best results view in Full Screen HD Offer Code: Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. [...]
Also posted in Omniture, Omniture Test & Target 7 Comments
A Response to ‘From Database Marketing to Web Analytics’
Over the weekend, a post by Kevin Hillstrom titled ‘From Database Marketing to Web Analytics’ got a lot of attention in our little #measure community. I found myself deeply questioning the statements made in the post, which in my opinion, is the sign of an excellent post. I also found myself a bit confused as [...]
Posted in Analytics 4 Comments
Pitching or Hitting?
The following is a guest post from Dan Roden, Manager of Web Analytics at MLB.com. ————————– I have been on the baseball scene for years, since my tee ball years into college and eventually working for Major League Baseball managing their Web Analytic program. Baseball is the ultimate “stats” sport. No other sport provides its [...]
One Drink, One Village
If each of us sacrifices just one drink on New Year’s Eve, we can reach our goal of raising $5000, enough to build a fresh water well for a village. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of [...]
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Thank You #Measure
Several months ago, due to many seemingly unrelated choices, I ended up volunteering for the Analysis Exchange where I was introduce to charity: water. Who would have envisioned that a small project to audit the Google Analytics deployment for a non-profit organization would have gotten us to where we are today? I’ll be the first [...]
Posted in Analytics 7 Comments
Charles, It’s Not Just For Tag Validation – Part 2
In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on your [...]
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Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Documenting Optimization Efforts Using Omniture Test & Target