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Category Archives: Web Analytics
Omniture Image Request Length
Last week I saw several Tweets about the best way to determine the Omniture Image Request length. I’m not sure this is the “best way”, but this is a simple bookmark that I created to return the size of the request being sent to Omniture.
javascript:alert(eval('s_i_'+s.visitorNamespace+'.src.length'));
NOTE: This code only works for [...]
Also posted in Omniture SiteCatalyst Tagged omniture analysis "image request length" implementation code 1 Comment
Google Analytics vs. Omniture: Independent Analysis
If you are searching for a side-by-side comparison of Google Analytics vs. Omniture, you are in way over your head. May I kindly suggest that you take a step back and read Web Analytics 2.0, this book will provide you with a solid understanding of web measurement.
I’m guessing by the time you get to [...]
Posted in Web Analytics 1 Comment
Optimization & The Beginner’s Mind
As we advance in our careers, regardless of our chosen profession, our thoughts and ideas become more ridged. The more I learn about testing & optimization, there fewer possibilities there are in my mind. I was reminded of this today when the kids came bursting through my office door, grinning from ear to [...]
Beyond Web Analytics Interview: Segmentation on Membership Sites
Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation.
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Beyond Web Analytics Episode 19
If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen.
Posted in Web Analytics Tagged omniture, omniture discover, optimization, podcast, Web Analytics Leave a comment
Are You Sharing Your Tribal Knowledge?
As many of you know, I recently stepped down from my position as Web Analytics Manager at Spark Networks to join Numeric Analytics. As I was beginning my transition, I was amazed at how much tribal knowledge was stuck in my head, it was the only place in the company that the knowledge lived. [...]
Posted in Web Analytics 1 Comment
Launch Omniture Discover 2.9 from the Desktop
1. Save the Discover JNLP file to your desktop
2. Edit the JNLP file using your favorite text editor
3. Delete the ‘token’ argument
4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password
5. Save the JNLP file. Double click your desktop icon. That is all there is to it.
Also posted in Omniture Discover Tagged how to, omniture, omniture discover, Web Analytics Leave a comment
It’s 10:00 PM, Do You Know Where Your PPC Traffic Is?
I was recently working on a project to optimize a landing page that was targeted at paid traffic. The test results didn’t reveal anything of much interest however I was able to uncover a hidden gem in the data.
By segmenting, by channel, the path behavior of visitors hitting the paid landing page, [...]
Posted in Web Analytics Leave a comment
Guest Blogger: Dan Roden
Web Analytic Strategy: Moving Forward with First Downs
Having been in the WA space for seven years now, both on the vendor side with Omniture and now on the client side managing a web analytics group, I have seen a broad spectrum of business requirements, implementations, reporting needs and analysis. I remember working with a major [...]
Posted in Web Analytics 1 Comment
Integrating Visual Website Optimizer with Omniture SiteCatalyst
If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post.
Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their [...]
Posted in Web Analytics Tagged integration, omniture, optimization, sitecatalyst, testing, visual website optimizer 1 Comment
Avinash Kaushik
Crepuscular Light
Eric Peterson
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Analysis Exchange