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Category Archives: Analytics
The Measure MobCast
I’ve recently begun a new project, with a couple other buddies of mine, called the Measure MobCast. It’s a weekly podcast covering everything from traditional web analytics to marketing to social media and everything inbetween. The first two episodes of the podcast are already out: Influence, Lame Buzzword or Qualitative Metric? “On the inaugural launch [...]
Also posted in Marketing, Social Media Leave a comment
Analytics All-Stars: Create Custom Dashboards Using APIs
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. In the break-out session, I talked about how you can make use of APIs to create custom dashboards that drive action. One universal truth I have discovered, after working with many different companies to optimize their analytics practice, is that [...]
Posted in Analytics 6 Comments
Analytics All-Stars: Think Before You Code
At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. One of the topics I covered in the break-out session was centered around the key things that should be done before you begin deploying tracking code. Getting access to a new analytics package is like unwrapping that shiny birthday present [...]
Posted in Analytics Leave a comment
Facebook Insights for Websites
Learn how to enable Facebook Insights for your site or blog. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter [...]
Omniture SiteCatalyst Paid Search Detection
In this Tutorial, I will teach you how to setup paid search detection rules in Omniture SiteCatalyst. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to [...]
Also posted in Omniture, Omniture SiteCatalyst Leave a comment
Don’t Stop Thinking About Tomorrow, Vote Analysis Exchange
The inaugural edition of the WAA Awards for Excellence is just right around the corner. If you are a member of the Web Analytics Association and you haven’t cast your vote then please consider voting for Analysis Exchange as the Most Influential Agency/Vendor. The requirements to be considered Most Influential Agency/Vendor center around the creation [...]
Using Charles Map Local
Learn how to use the Charles Map Local function to debug client code. →Charles: Download a free trial of Charles here. →s.apl Utility Function: /* * Utility Function: apl */ s.apl=new Function("L","v","d","u","" +"var s=this,m=0;if(!L)L='';if(u){var i,n,a=s.split(L,d);for(i=0;i
Also posted in EmptyMind TV, Omniture 7 Comments
Introducing: Web Analytics TV
What is it? Web Analytics TV is a free collection of video tutorials made by and for the members of the digital measurement community. Our goal is to create an ever expanding library of videos that span vendors and disciplines. These tutorials aren’t made by professional training organizations, they are compiled by practitioners who are [...]
Posted in Analytics 3 Comments
Using Omniture’s Link Handler Plug-in
In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned /* * Plugin: linkHandler 0.5 - identify and report custom links */ s.linkHandler=new Function("p","t","" +"var s=this,h=s.p_gh(),i,l;t=t?t:'o';if(!h||(s.linkType&&(h||s.linkN" +"ame)))return '';i=h.indexOf('?');h=s.linkLeaveQueryString||i
Also posted in EmptyMind TV, Omniture, Omniture SiteCatalyst Tagged code, linkhandler, omniture, plugin 4 Comments
Adam Greco
Emer Kirrane
Eric Peterson
Evan LaPointe
Kevin Rogers
Michele Hinojosa
Pritesh Patel
Rudi Shumpert
Analytics and Social within the organization, a mystery yet to be solved?