Category Archives: Omniture

Ad Testing Using Omniture Test & Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If [...]
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Omniture Tunes Out Customers With EnterpriseTV

Recently Omniture released EnterpriseTV which has been touted as “the fastest and most convienent means of learning how to use the Adobe Marketing Suite”, the problem is most customers don’t have access to it (for college sports fans in the Intermountain West, this may start to sound all too familiar). In 2006 the Mountain West [...]
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SiteCatalyst Proficiency Quiz

Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
Also posted in Omniture SiteCatalyst | 8 Comments

Track Plug-ins Across Browsers Using Omniture SiteCatalyst

If you’ve spent any amount of time using SiteCatalyst, you’ve probably run across the Netscape Plug-ins report. This is a nice report to see what browser plug-ins your visitors have installed, however (as you can probably tell from the name of the report), this report does not include visitors running IE, which probably makes up [...]
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Omniture: Capture Download Link Text (code by @ad0815)

Recently I had a client request to capture the link text associated with PDF downloads from their site. I scratched my head for awhile and finally decided the best option was to ask the Twitter community for help. My good buddy Andreas came to the rescue. The Goal Capture ‘The Dude – A Complete Biography’, [...]
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Referring Domains by Page & Page Views by Source (answers for @DanAdcock)

How can I see referrers to a specific page? The first thing you will need to do is create a correlation between Page Name and Referring Domain. 1. Log into SiteCatalyst 2. Access the Report Suite Manager found under the Admin link. 3. Select the report suite(s) you want to create the correlation for. 4. [...]
Also posted in Omniture SiteCatalyst | 3 Comments

Query Parameter Fun

Nine times out of ten if I’m pulling a parameter out of the query string, it has something to do with campaign tracking. s.campaign = s.getQueryParam('cid'); However, when automating your measurement implementation, there is often a wealth of information that can be pulled from the query string. If you are making use of the Omniture [...]
Also posted in Omniture SiteCatalyst | 1 Comment

Omniture Report Suite Copy Checklist

The following item(s) should be evaluated: ▢ Internal Filters. Although Internal Filters are copied when using the ‘duplicate an existing report suite’ feature, Internal Filters will most likely need to be updated to reflect the new site URL(s). Contact Omniture Support: ▢ Date Warehouse ▢ GeoSegmentation ▢ VISTA Rules ▢ Discover ▢ IP Exclusions ▢ [...]
Also posted in Omniture SiteCatalyst | 1 Comment

Bring Back the Green!

Call me a sentimental geek (apologies Ryan Adams), call me naive, but I miss the Omniture I used to know. I understand things change and that clinging only brings suffering but why kill off a brand that worked so hard to establish itself? Each day that goes by, I see Adobe bastardizing the Omniture brand [...]
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Understanding Test & Target’s ‘Deactivating an Mbox’ Functionality

As I was browsing the July 22, 2010 Product Release Notes from Omniture (Adobe Online Marketing Suite Powered by Omniture), one line stood out from all the rest. Users with approver privileges can deactivate requests from specified mboxes, or activate previously deactivated requests. One of the biggest selling points that optimization vendors like to use [...]
Also posted in Omniture Test & Target | 3 Comments

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