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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Twitter: usujason
- @muzicgirly oh, so @sandersitos designed a logo for me. he does good work.
- Perhaps I'm in the minority here (wouldn't be the first time) but in no way should freaking SEO drive product direction.
- @davidlcook cool. thanks.
- @foodieslut Juan in a Million
- COOL RT @RRS_ATL: RT @corryprohens:Blog post: interview w/Rudi Shumpert, host of the popular BeyondWebAnalytics podcasts: http://ow.ly/1gJLi
Category Archives: omniture
WANTED: Additional Measurment Variables
Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price.
Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom [...]
Also posted in web analytics 1 Comment
Learning From A Twitter Expert (an Interview with @OmnitureCare)
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]
Also posted in Marketing, web analytics Tagged how to, omniture, social media, support, twitter 1 Comment
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.
When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]
Also posted in web analytics Tagged how to, omniture, statistics, test & target, web analytics 5 Comments
Omniture Break Even Calculator
With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]
Omniture ClickMap Data Accuracy
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately.
I also want to be clear, that [...]
Also posted in Marketing, Uncategorized, web analytics Tagged click tracking, clickmap, heat map, omniture, web analytics 5 Comments
Amadesa & Omniture Integration
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]
Also posted in Marketing, web analytics Tagged amadesa, code, how to, integration, omniture, optimization Leave a comment
Understanding The ‘Fall Out’ Report in Omniture Discover
A. The percentages in column A represent the conversion rate for each step relative to the entry point into the funnel. In the example, the 1.19% conversion rate for ‘Compose Message’ is calculated as ‘Visits to Message Compose / Visits to Central’ — in the context of the path: ‘Central’ to ‘Advanced Search’ to ‘Compose [...]
Also posted in discover, web analytics Tagged how to, measure, omniture, omniture discover, pathing, web analytics 2 Comments
Omniture Twitter Analytics v0.4 – Tracking Multiple Keywords
Version 0.4 of the Omniture Twitter Analytics Plug-In is now available. The new version offers a simplified way of tracking multiple keywords.
Tracking Multiple Keywords in v0.3
$q = “+omniture+OR+omtr+OR+adobe”;
Tracking Multiple Keywords in v0.4
$q = “omniture,omtr,adobe”;
You no longer are required to know the exact syntax of the Twitter search, simply add a list of comma separated keywords [...]
Also posted in web analytics Tagged application, code, measure, omniture, twitter, web analytics Leave a comment
Integrate Test & Target with Omniture SiteCatalyst
Step 1: Update your s_code.js file with the Omniture TnT Integration Plugin – Version 1.0
/*
* TNT Integration Plugin v1.0
*/
s.trackTNT = new Function("v", "p", "b", ""
+ "var s=this,n='s_tnt',p=p?p:n,v=v?v:n,r='',pm=false,b=b?b:true;if(s."
+ "getQueryParam){pm=s.getQueryParam(p);}if(pm){r+=(pm+',');}if(s.wd[v"
+ "]!=undefined){r+=s.wd[v];}if(b){s.wd[v]='';}return r;");
Step 2: Determine if you will include the integration call in your standard SiteCatalyst page tag or if you will require to use a Custom Link [...]
Also posted in web analytics Tagged code, how to, integration, measure, omniture, omniture discover, optimization, sitecatalyst, test & target, web analytics Leave a comment
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Omniture Summit 2010