Category Archives: Tao of J

I’m a Digital Analyst & I solve Real World Problems

As I sat down to think about how I wanted to summarize my experience at eMetrics San Francisco 2012, I found myself wondering if general practitioners got their egos hurt when cardiologists had their conventions. Why was I thinking about this? Well, in spite of all the great things that were happening at eMetrics, there [...]
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Revenue is the Ultimate (NOT THE ONLY) Measure

It’s important to measure the impact on revenue, it’s also equally important to measure everything else. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email [...]
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Start Falling On Your Ass

When I was 6. My mom dropped me off at the base of Powder Mountain and said “have fun, I’ll see you tonight.” My ski instructor taught me some of the basics and soon enough I was snow plowing down the bunny hill like an old pro. After one exceptionally fantastic run, I made it [...]
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You Are Making A Difference

There seems to be a popular sermon going around that if you aren’t constantly climbing your way up the corporate ladder, then you don’t have any real influence and you aren’t able to effect change. Bullshit! It is often those leaders who don’t hold the official title that are impacting the most change in organizations. [...]
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Standards Belong to the Community

This week Eric Peterson published a blog post titled ‘Finally! Standards Come to Web Analytics.’ I am very appreciative of Eric generating much needed debate about this extremely important topic because if we don’t do something ourselves, the standards will be dictated to us, and I don’t think any of us want. Eric says that [...]
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Free is NEVER Free, Cheap is NEVER Cheap

A discussion on the importance of understanding total cost of ownership. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter [...]
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When you make a promise, keep it!

Read The Cowboy Code here. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email ‘jason [at] keystonesolutions [dot] com’Twitter - Facebook - More Posts
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Life Lessons from my Best Friend

I’m a pretty private person. One of my mom’s greatest fears is that I will move to the mountains and become a hermit. But today, I feel like I just need to share this story. For 6 years, our family struggled with infertility issues, which resulted in at least 4 miscarriages. When I couldn’t have [...]
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#Measure Plaque for charity: water Project

As many of you remember, back in December the #Measure community rallied together to raise an astonishing $5,260 to provide clean drinking water for a very needy community. Because we raised over $5,000 we are allowed to provide a short message to be written on a plaque that will designate who sponsored the project. The [...]
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Failure is an opportunity

Failure is an opportunity. If you blame someone else, there is no end to the blame. Therefore the Master fulfills her own obligations and corrects her own mistakes. She does what she needs to do and demands nothing of others. ~Tao Te Ching Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. [...]
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