Category Archives: Tao of J

Photographer Kevin Winzeler with Olympic Speed Skater Katherine Reutter

I’ve been offering some of my measurement and site optimization advice to my good friend Kevin Winzeler and as the winter olympics in Vancouver came to a close, it reminded me of a photo shoot I was honored to be apart of. I wandered around with a camera, shooting some behind the scenes footage, [...]
Posted in Tao of J | Leave a comment

All Analytics and No Play Make Jason Go Something Something

Taking timeout with the kids to make some custard.
Posted in Tao of J | Leave a comment

Improve Your Product Through (Negative) Feedback

In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching.  I had always been drawn to Eastern philosophies and the words of the Tao spoke my language.  I was hooked. Over the past couple of days, I have had numerous conversations [...]
Also posted in Marketing, web analytics | Tagged , , , | 3 Comments

Kill the Office

Companies use office real estate as a means of maintaining a sort of social order. It doesn’t take an advanced degree in deductive logic to observe this sacred, yet often unspoken ritual. Look around, when was the last time you saw a CEO sporting a tricked out cubical? Now the social order goes something [...]
Posted in Tao of J | Tagged , , | 1 Comment

Switch to our mobile site