Category Archives: Tao of J

Photographer Kevin Winzeler with Olympic Speed Skater Katherine Reutter

By Jason | Published: March 16, 2010
I’ve been offering some of my measurement and site optimization advice to my good friend Kevin Winzeler and as the winter olympics in Vancouver came to a close, it reminded me of a photo shoot I was honored to be apart of. I wandered around with a camera, shooting some behind the scenes footage, [...]
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All Analytics and No Play Make Jason Go Something Something

By Jason | Published: March 13, 2010
Taking timeout with the kids to make some custard.
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Improve Your Product Through (Negative) Feedback

By Jason | Published: January 28, 2010
In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching.  I had always been drawn to Eastern philosophies and the words of the Tao spoke my language.  I was hooked. Over the past couple of days, I have had numerous conversations [...]
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Kill the Office

By Jason | Published: January 7, 2010
Companies use office real estate as a means of maintaining a sort of social order. It doesn’t take an advanced degree in deductive logic to observe this sacred, yet often unspoken ritual. Look around, when was the last time you saw a CEO sporting a tricked out cubical? Now the social order goes something [...]
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