Category Archives: Marketing

Learning From A Twitter Expert (an Interview with @OmnitureCare)

By Jason | Published: February 10, 2010

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]

Also posted in omniture, web analytics | Tagged how to, omniture, social media, support, twitter | 1 Comment

Omniture ClickMap Data Accuracy

By Jason | Published: January 30, 2010

I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately. I also want to be clear, that [...]

Also posted in Uncategorized, omniture, web analytics | Tagged click tracking, clickmap, heat map, omniture, web analytics | 5 Comments

Improve Your Product Through (Negative) Feedback

By Jason | Published: January 28, 2010

In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching. I had always been drawn to Eastern philosophies and the words of the Tao spoke my language. I was hooked. Over the past couple of days, I have had numerous conversations [...]

Also posted in Tao of J, web analytics | Tagged corporate, customer service, feedback, social networks | 3 Comments

Amadesa & Omniture Integration

By Jason | Published: January 26, 2010

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]

Also posted in omniture, web analytics | Tagged amadesa, code, how to, integration, omniture, optimization | Leave a comment

How Twitter Saved Qwest a Customer

By Jason | Published: January 20, 2010

For 3 days, I was unable to access my FTP server on GoDaddy and I was starting to panic. I begrudgingly reached for the phone and dialed their support number (a toll number at that). After a 15 minute wait and a 45 minute phone call, it was determined that the problem either [...]

Also posted in web analytics | Tagged corporate, customer service, social networks, support, twitter | 5 Comments

Sexy Subject Lines

By Jason | Published: December 28, 2009

Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business. I recently received an [...]

Posted in Marketing | Tagged email, Marketing, measure, subject lines, web analytics | Leave a comment