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Category Archives: Marketing
Google Analytics vs. Omniture: Independent Analysis
If you are searching for a side-by-side comparison of Google Analytics vs. Omniture, you are in way over your head. May I kindly suggest that you take a step back and read Web Analytics 2.0, this book will provide you with a solid understanding of web measurement.
I’m guessing by the time you get to [...]
Also posted in web analytics 1 Comment
Guest Blogger: Dan Roden
Web Analytic Strategy: Moving Forward with First Downs
Having been in the WA space for seven years now, both on the vendor side with Omniture and now on the client side managing a web analytics group, I have seen a broad spectrum of business requirements, implementations, reporting needs and analysis. I remember working with a major [...]
Also posted in omniture, web analytics 1 Comment
Unlocking the Hidden Potential of Online Data
I was honored to participate in a webinar with Ian Michiels from the Aberdeen Group. Ian and I presented on digging deep below the surface to reveal hidden “gems” or opportunities to increase online conversions.
For more information on Omniture’s webinar series and to view additional webinars, please visit Omniture.com
Also posted in omniture, web analytics 2 Comments
Learning From A Twitter Expert (an Interview with @OmnitureCare)
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]
Also posted in omniture, web analytics Tagged how to, omniture, social media, support, twitter 2 Comments
Omniture ClickMap Data Accuracy
I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the performance of each tool separately.
I also want to be clear, that [...]
Also posted in Uncategorized, omniture, web analytics Tagged click tracking, clickmap, heat map, omniture, web analytics 5 Comments
Improve Your Product Through (Negative) Feedback
In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching. I had always been drawn to Eastern philosophies and the words of the Tao spoke my language. I was hooked.
Over the past couple of days, I have had numerous conversations [...]
Also posted in Tao of J, web analytics Tagged corporate, customer service, feedback, social networks 3 Comments
Amadesa & Omniture Integration
Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]
Also posted in omniture, web analytics Tagged amadesa, code, how to, integration, omniture, optimization Leave a comment
How Twitter Saved Qwest a Customer
For 3 days, I was unable to access my FTP server on GoDaddy and I was starting to panic. I begrudgingly reached for the phone and dialed their support number (a toll number at that). After a 15 minute wait and a 45 minute phone call, it was determined that the problem either [...]
Also posted in web analytics Tagged corporate, customer service, social networks, support, twitter 6 Comments
Sexy Subject Lines
Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business.
I recently received an [...]
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
The Art of a Viral Campaign