Category Archives: Marketing

Unlocking the Hidden Potential of Online Data

By Jason | Published: March 10, 2010

I was honored to participate in a webinar with Ian Michiels from the Aberdeen Group. Ian and I presented on digging deep below the surface to reveal hidden “gems” or opportunities to increase online conversions. For more information on Omniture’s webinar series and to view additional webinars, please visit Omniture.com

Also posted in omniture, web analytics | 2 Comments

Learning From A Twitter Expert (an Interview with @OmnitureCare)

By Jason | Published: February 10, 2010

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]

Also posted in omniture, web analytics | Tagged how to, omniture, social media, support, twitter | 1 Comment

Omniture ClickMap Data Accuracy

By Jason | Published: January 30, 2010

I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately. I also want to be clear, that [...]

Also posted in Uncategorized, omniture, web analytics | Tagged click tracking, clickmap, heat map, omniture, web analytics | 5 Comments

Improve Your Product Through (Negative) Feedback

By Jason | Published: January 28, 2010

In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching. I had always been drawn to Eastern philosophies and the words of the Tao spoke my language. I was hooked. Over the past couple of days, I have had numerous conversations [...]

Also posted in Tao of J, web analytics | Tagged corporate, customer service, feedback, social networks | 3 Comments

Amadesa & Omniture Integration

By Jason | Published: January 26, 2010

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]

Also posted in omniture, web analytics | Tagged amadesa, code, how to, integration, omniture, optimization | Leave a comment

How Twitter Saved Qwest a Customer

By Jason | Published: January 20, 2010

For 3 days, I was unable to access my FTP server on GoDaddy and I was starting to panic. I begrudgingly reached for the phone and dialed their support number (a toll number at that). After a 15 minute wait and a 45 minute phone call, it was determined that the problem either [...]

Also posted in web analytics | Tagged corporate, customer service, social networks, support, twitter | 5 Comments

Sexy Subject Lines

By Jason | Published: December 28, 2009

Did I catch your attention? Email subject lines are a critical part of any good marketing plan and should be tested, tested, tested. However, I fear the conversion funnel of Send–>Open–>Click–>Conversion is typically overlooked in our fast paced, get it done and out the door now, world of online business. I recently received an [...]

Posted in Marketing | Tagged email, Marketing, measure, subject lines, web analytics | Leave a comment