Digital Analytics

Omniture ClickMap & s_ObjectID

I recently spoke with a friend of mine about my experience using Omniture’s ClickMap product and I thought it may be beneficial to others if I recorded my findings here. I feared the day that the executives at my company caught wind of the ClickMap tool, it was my experience when I worked at Omniture that executives would gloss over all the sweet features of SiteCatalyst and the sheer power of Discover to droll
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Web Analytics “Experts”

Why does everyone with a WordPress blog and a Google Analytics account all of a sudden think they are experts in the field of web analytics? I have never been one to heavily self market or promote myself, so perhaps because of that choice I don’t have the right to complain, but this is my blog and I can do what I want. It frustrates me to no end to see people, whom in my opinion, are given undo credit, opportun
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