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Digital Analytics

Launch Omniture Discover 2.9 from the Desktop

1. Save the Discover JNLP file to your desktop 2. Edit the JNLP file using your favorite text editor 3. Delete the ‘token’ argument 4. Insert a ‘password’ argument, below the ‘user’ argument, and enter your password 5. Save the JNLP file. Double click your desktop icon. That is all there is to it.
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It’s 10:00 PM, Do You Know Where Your PPC Traffic Is?

I was recently working on a project to optimize a landing page that was targeted at paid traffic. The test results didn’t reveal anything of much interest however I was able to uncover a hidden gem in the data. By segmenting, by channel, the path behavior of visitors hitting the paid landing page, I discovered a large percentage of current members were coming back to the site from paid search. Using Omniture Di
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Guest Blogger: Dan Roden

Web Analytic Strategy: Moving Forward with First Downs Having been in the WA space for seven years now, both on the vendor side with Omniture and now on the client side managing a web analytics group, I have seen a broad spectrum of business requirements, implementations, reporting needs and analysis. I remember working with a major retailer and their massive pre-implementation documentation that outlined seemingly e
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Integrating Visual Website Optimizer with Omniture SiteCatalyst

If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post. Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their elegant design and drop-dead simple approach to designing, launching, and monitoring tests is just sexy, I don’t know how else to
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Unlocking the Hidden Potential of Online Data

I was honored to participate in a webinar with Ian Michiels from the Aberdeen Group. Ian and I presented on digging deep below the surface to reveal hidden “gems” or opportunities to increase online conversions. For more information on Omniture’s webinar series and to view additional webinars, please visit Omniture.com
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Omniture Summit 2010

Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking. Your skill in putting together such an amazing panel of i
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WANTED: Additional Measurment Variables

Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price. Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom conversion variables. Oh, how wrong I was. Today, with one of my Omniture impl
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10 Questions with Ben Gaines- @OmnitureCare 1.0

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. @OmnitureCare, the face of support and community at Omniture. 1. How did you get started using Twitter at Omn
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Understanding Statistical Significance with Omniture Test&Target

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith.  I had good intention, I measured all the key indicators, but I had no idea how to tackle the question of “yeah but, is it statistically s
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Validating Page Tags with HttpFox

Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, and Wireshark and tools built specifically for web analytics like WASP. H
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