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Digital Analytics

Referring Domains by Page & Page Views by Source (answers for @DanAdcock)

How can I see referrers to a specific page? The first thing you will need to do is create a correlation between Page Name and Referring Domain. 1. Log into SiteCatalyst 2. Access the Report Suite Manager found under the Admin link. 3. Select the report suite(s) you want to create the correlation for. 4. Click on Edit Settings–>Traffic–>Data Correlations 5. Add a 2-Item correlation as shown: By creat
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10 Questions with Jorgen Sorensen – @OmnitureCare 2.0

Back in February I decided to do a series of ’10 Questions with…’ posts. My first post was with Ben Gaines who helped make @OmnitureCare what it is today. Many of you know that Ben has moved on to a role in Product Management and so I thought who better to ask my next 10 questions to than Jorgen Sorensen, the new face of @OmnitureCare. 1. Were you a big Twitter user before you took this job? JS: Not
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Query Parameter Fun

Nine times out of ten if I’m pulling a parameter out of the query string, it has something to do with campaign tracking. s.campaign = s.getQueryParam('cid'); However, when automating your measurement implementation, there is often a wealth of information that can be pulled from the query string. If you are making use of the Omniture ‘getQueryParam’ plugin, remember (I had forgotten) that the plugin
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Omniture Report Suite Copy Checklist

The following item(s) should be evaluated: ▢ Internal Filters. Although Internal Filters are copied when using the ‘duplicate an existing report suite’ feature, Internal Filters will most likely need to be updated to reflect the new site URL(s). Contact Omniture Support: ▢ Date Warehouse ▢ GeoSegmentation ▢ VISTA Rules ▢ Discover ▢ IP Exclusions ▢ Visit/Visitor availability in Campaign, Products, Custom T
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Bring Back the Green!

Call me a sentimental geek (apologies Ryan Adams), call me naive, but I miss the Omniture I used to know. I understand things change and that clinging only brings suffering but why kill off a brand that worked so hard to establish itself? Each day that goes by, I see Adobe bastardizing the Omniture brand more and more. I’ve never run a successful business, I’ve never been asked to sit on any board of dire
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Understanding Test&Target’s ‘Deactivating an Mbox’ Functionality

As I was browsing the July 22, 2010 Product Release Notes from Omniture (Adobe Online Marketing Suite Powered by Omniture), one line stood out from all the rest. Users with approver privileges can deactivate requests from specified mboxes, or activate previously deactivated requests. One of the biggest selling points that optimization vendors like to use is “once deployed, you can operate without IT involvement
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Analysis Exchange

I recently finished up my first project as a volunteer at The Analysis Exchange. You can read about my experience on Eric Peterson’s Web Analytics Demystified Blog. If you are new to analytics or a seasoned veteran, I highly recommend giving of your time to such a great cause.
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Omniture Image Request Length

Last week I saw several Tweets about the best way to determine the Omniture Image Request length. I’m not sure this is the “best way”, but this is a simple bookmark that I created to return the size of the request being sent to Omniture. javascript:alert(eval('s_i_'+s.visitorNamespace+'.src.length')); NOTE: This code only works for ‘H Code’ using the standard ‘S Object’. The
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Optimization & The Beginner’s Mind

As we advance in our careers, regardless of our chosen profession, our thoughts and ideas become more ridged. The more I learn about testing & optimization, there fewer possibilities there are in my mind. I was reminded of this today when the kids came bursting through my office door, grinning from ear to ear, “dad…..dad”, they said as they tried to catch their breath, “one of the houses
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Beyond Web Analytics Interview: Segmentation on Membership Sites

Recently, I sat down with the guys at Beyond Web Analytics to discuss the art of segmentation. [gplayer href="http://emptymind.org/Episode-19.mp3" ] Beyond Web Analytics Episode 19 [/gplayer] If you are into analytics and measurement, the Beyond Web Analytics podcast series is a must listen.
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