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Digital Analytics

10 Questions with Paull Young (charity: water)

I recently had the opportunity to connect with Paull, Director of Digital at charity: water, on a project for the Analysis Exchange.  Paull has an amazing amount of energy and passion for what he does.  In this interview Paull reflects on our project with the Analysis Exchange, his work at charity:water to provide clean drinking water to those in need, and his insights on the measurement industry. 1. How does web ana
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Are You Branding Your Internal Analytics Practice?

The first boss I had, after graduating college, taught me two* valuable lessons. Lesson 1: Invest wisely so that you can make a lot of money, in a relatively short amount of time, so that you can retire early and become a ski instructor in Austria. Lesson 2: You must treat internal customers like you would treat external customers.  They aren’t going to use your product just because you work for the same compan
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10 Questions with Rudi Shumpert

I first met Rudi through Twitter and later on we began to interact more and more as members of Omniture’s Customer Advisor Board.  Rudi is one of those rare talents who could be successful being the hardcore engineer or the rock star analyst but we are lucky that he has decided to wear both hats.  Join Rudi and I as we discuss developers, the analytics industry, and life. 1. As an experienced application develo
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XChange 2010 Recap

I was able to attend this year’s XChange conference held in beautiful Monterey, California thanks to the fine folks at Web Analytics Demystified. Going into the conference I wasn’t sure what to expect, I had a couple friends who were leading discussions, but this was the first conference of it’s kind that I had attended.  My previous analytics conference experience has been limited to large vendor c
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10 Questions with Eric Peterson

I’m blogging live from Monterey in preparation to rock the SOLD OUT 2010 XChange Conference. To get everyone in the measure mindset, we have 10 questions with Eric Peterson.  What better way to kick it off. 1.  You are involved in so many different areas of the measure industry, how are you balancing your time? EP: I’ve always been a multi-tasker and I am a night owl, so thanks to a few great partners and
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WAA: Week One Report Card

I’ve only been a member of the Web Analytics Association for about a week now and I’ve seen some really good things and I’ve also seen several areas where we have the opportunity to improve. Meets or Exceeds Expectations #1 Mike Levin has been very open, honest, and most importantly available.  As I was struggling with my decision of if I should join the WAA or not, Mike made himself available to an
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10 Questions with Adam Jenkins

Adam Jenkins is an analytics consultant working in NY. He is a husband and father of 2 little boys. He loves baseball, sailing and beat up old Mercedes diesels. He has worked on analytics data sets in Travel, E-Commerce, Publishing, and Manufacturing. If you cut him, he bleeds Omniture Green. 1. What got you started in web analytics? AJ: I have always loved to take things apart and figure out how they work. When I wa
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WAA: Is it for me?

For the past several months I’ve been debating with myself if I should join the Web Analytics Association or not. The debate really isn’t about money, $199 a year for an individual isn’t too far out of line (although I’m not entirely clear where those funds go other than to administrative costs), the real debate is about time.  We all have a limited amount of time and taking on any new challen
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Track Plug-ins Across Browsers Using Omniture SiteCatalyst

If you’ve spent any amount of time using SiteCatalyst, you’ve probably run across the Netscape Plug-ins report. This is a nice report to see what browser plug-ins your visitors have installed, however (as you can probably tell from the name of the report), this report does not include visitors running IE, which probably makes up a good bulk of your traffic. Knowing all the plug-ins a visitor has installed
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Omniture: Capture Download Link Text (code by @ad0815)

Recently I had a client request to capture the link text associated with PDF downloads from their site. I scratched my head for awhile and finally decided the best option was to ask the Twitter community for help. My good buddy Andreas came to the rescue. The Goal Capture ‘The Dude – A Complete Biography’, from the link below, into a custom conversion variable. <a href="site.com/the_dude.pdf
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