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Digital Analytics

Ad Testing Using Omniture Test&Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test different versions of an ad and also how to dynamically update landing pages to match the ad experience. * For best results view in HD
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A Response to ‘From Database Marketing to Web Analytics’

Over the weekend, a post by Kevin Hillstrom titled ‘From Database Marketing to Web Analytics’ got a lot of attention in our little #measure community. I found myself deeply questioning the statements made in the post, which in my opinion, is the sign of an excellent post. I also found myself a bit confused as to why I wasn’t as thrilled with the contents of the post as many of the people I follow we
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One Drink, One Village

If each of us sacrifices just one drink on New Year’s Eve, we can reach our goal of raising $5000, enough to build a fresh water well for a village.
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Thank You #Measure

Several months ago, due to many seemingly unrelated choices, I ended up volunteering for the Analysis Exchange where I was introduce to charity: water. Who would have envisioned that a small project to audit the Google Analytics deployment for a non-profit organization would have gotten us to where we are today? I’ll be the first to admit that I didn’t but I’m sure glad that it did. After the Analys
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Charles, It’s Not Just For Tag Validation – Part 2

In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on your site. Using Map Local To Inject Tracking Scripts Here is the scenario.  You need to test some data collection code and not only do you not
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Charles, It’s Not Just For Tag Validation – Part 1

When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles.  I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local Here is the scenario.  You need to test some data collection code but you don’t have ac
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Knowledge is Power

The decision to take my blog down for a day and to step away from Twitter was a personal choice and was not the reaction to a suggestion or request from Omniture to do so. Honestly, I was very surprised about the amount of reaction, mainly positive but some negative, that my blog post about EnterpriseTV generated and I just needed some personal time, and honestly I needed to get some work done, to reflect before jump
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Omniture Tunes Out Customers With EnterpriseTV

Recently Omniture released EnterpriseTV which has been touted as “the fastest and most convienent means of learning how to use the Adobe Marketing Suite”, the problem is most customers don’t have access to it (for college sports fans in the Intermountain West, this may start to sound all too familiar). In 2006 the Mountain West Conference (MWC) announced a new television network dubbed “The Mt
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Beyond Web Analytics: Episode 33 – Career Development Series with Jason Thompson & Corry Prohens

In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contractors Facebook page. The questions tackled this episode are: →What web analytics related books are you reading now or would like to read? →What is your favorite web analytics blog t
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10 Question With Gabriele Endress

Gabriele Endress runs Endress|Analytics, an analytics consultancy based in Northern Colorado. If you have ever thought about becoming an independent measure consultant, than this interview is a must read. 1. What type of projects are you working on? GE: I am working on a variety of different projects for my primary client right now – creating tracking manifests for a couple of new sites, QA testing another one where
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