Digital Analytics

Omniture SiteCatalyst Paid Search Detection

In this Tutorial, I will teach you how to setup paid search detection rules in Omniture SiteCatalyst.
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Don’t Stop Thinking About Tomorrow, Vote Analysis Exchange

The inaugural edition of the WAA Awards for Excellence is just right around the corner. If you are a member of the Web Analytics Association and you haven’t cast your vote then please consider voting for Analysis Exchange as the Most Influential Agency/Vendor. The requirements to be considered Most Influential Agency/Vendor center around the creation of content in the form of white papers and webcasts, which I&
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Using Charles Map Local

Learn how to use the Charles Map Local function to debug client code. →Charles: Download a free trial of Charles here. →s.apl Utility Function: /* * Utility Function: apl */ s.apl=new Function("L","v","d","u","" +"var s=this,m=0;if(!L)L='';if(u){var i,n,a=s.split(L,d);for(i=0;i +"length;i++){n=a[i];m=m||(u==1?(n==v):(n.toLowerCase()==v.toLowerCas" +"e()));}}if(!m)L=L?L+d+v:v;return L"); →DigitalPulse Debugger: javasc
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Introducing: Web Analytics TV

What is it? Web Analytics TV is a free collection of video tutorials made by and for the members of the digital measurement community. Our goal is to create an ever expanding library of videos that span vendors and disciplines. These tutorials aren’t made by professional training organizations, they are compiled by practitioners who are down in the trenches everyday. To get updates on the latest tutorials, be s
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Using Omniture’s Link Handler Plug-in

In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned <br /> /*<br /> * Plugin: linkHandler 0.5 - identify and report custom links<br /> */<br /> s.linkHandler=new Function("p","t",""<br /> +"var s=this,h=s.p_
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Omniture ClientCare Stepping Up

I recently had an interaction with Omniture ClientCare that I think is worth mentioning. I had contacted ClientCare requesting instructions on how I could migrate a client’s site from using 3rd party cookies to 1st party cookies. I had followed all the steps outlined in the knowledge base to obtain the cert, create the CNames, etc. but when I rolled out the updated tracking code, I didn’t want to drop all
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Injecting Search Keywords using Omniture Test&Target

In this episode of EmptyMind TV, you’ll learn how to use Omniture’s Test & Target to test if customizing a landing page by injecting a visitors search keywords will increase conversion rate. * For best results view in Full Screen HD Offer Code: <script language="JavaScript" type="text/javascript"> <!-- if (document.referrer && document.referrer!="") { if (document.r
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