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Free is NEVER Free, Cheap is NEVER Cheap

A discussion on the importance of understanding total cost of ownership.
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Custom Omniture Dashboards: Part 2 – Storing the Data

Your assignment. Create a custom dashboard to display your site’s top 5 pages. The dashboard will be delivered to executives daily and will trend the page views for each page against the previous day as well as the previous same day of the week. The script for Part 2, you will need to update with your specific connection information, can be downloaded here. Part 1: Getting the Data Part 2: Storing the Data Part 3: Bu
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Omniture (Adobe) Listened and Learned

Back in December, I wrote a blog post detailing my frustration with Omniture for charging clients to access their expanded video library called Enterprise TV. Although I felt as if I had laid out a well thought out argument, many at Omniture felt differently. They felt personally attacked. They felt as if I was taking cheap shots at them. From friends on the inside, I heard stories of horrible things that were being
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#Measure Plaque for charity: water Project

As many of you remember, back in December the #Measure community rallied together to raise an astonishing $5,260 to provide clean drinking water for a very needy community. Because we raised over $5,000 we are allowed to provide a short message to be written on a plaque that will designate who sponsored the project. The message on the plaque can only be 50 characters, including spaces. Messages are due by June 15, so
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Custom Omniture Dashboards: Part 1 – Getting the Data

Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I decided to create a 3 part series detai
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Don’t Track Me, Dude!

All of us have opted-in to being tracked for an eternity. This opt-in decision was made for us the moment our parent’s decided to have sex or perhaps even earlier at the time of the Big Bang. Before you completely write this idea off as far fetched, give me a moment to try to explain. First, I think it is important to understand what we mean we we use the word ‘track.’ I believe when most people say
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Analytics All-Stars: Create Custom Dashboards Using APIs

At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. In the break-out session, I talked about how you can make use of APIs to create custom dashboards that drive action. One universal truth I have discovered, after working with many different companies to optimize their analytics practice, is that no two companies look at data exactly the same way. The major analytics players in today̵
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Analytics All-Stars: Think Before You Code

At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. One of the topics I covered in the break-out session was centered around the key things that should be done before you begin deploying tracking code. Getting access to a new analytics package is like unwrapping that shiny birthday present that has been sitting in the corner of the room. It’s very tempting to rip off the paper, tear
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WAA: This is OUR Association

To the outgoing members of the WAA board, I’d like to personally thank each and everyone of you for the countless hours you have dedicated to this important effort for our community. There is no way I can fully understand the personal sacrifices you have endured as one of the trail blazers of the association. To the remaining members of the WAA board, I’d also like to personally thank you for your service
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Facebook Insights for Websites

Learn how to enable Facebook Insights for your site or blog.
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