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Supercharging Your Optimization Practice With Satellite

“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered is that most organizations are
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Custom Omniture Dashboards: Part 2 – Storing the Data

Your assignment. Create a custom dashboard to display your site’s top 5 pages. The dashboard will be delivered to executives daily and will trend the page views for each page against the previous day as well as the previous same day of the week. The script for Part 2, you will need to update with your specific connection information, can be downloaded here. Part 1: Getting the Data Part 2: Storing the Data Part 3: Bu
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Custom Omniture Dashboards: Part 1 – Getting the Data

Back in April I wrote a blog post titled ‘Analytics All-Stars: Create Custom Dashboards Using APIs.’ The post described the high-level framework needed to create actionable dashboards outside of the SiteCatalyst interface. After publishing the post, I received comments from several people asking for more detailed instructions on how to create custom dashboards, so I decided to create a 3 part series detai
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Analytics All-Stars: Create Custom Dashboards Using APIs

At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. In the break-out session, I talked about how you can make use of APIs to create custom dashboards that drive action. One universal truth I have discovered, after working with many different companies to optimize their analytics practice, is that no two companies look at data exactly the same way. The major analytics players in today̵
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Analytics All-Stars: Think Before You Code

At Omniture Summit 11, I was honored to be part of the Analytics All-Stars team. One of the topics I covered in the break-out session was centered around the key things that should be done before you begin deploying tracking code. Getting access to a new analytics package is like unwrapping that shiny birthday present that has been sitting in the corner of the room. It’s very tempting to rip off the paper, tear
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Facebook Insights for Websites

Learn how to enable Facebook Insights for your site or blog.
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Using Omniture’s Link Handler Plug-in

In this tutorial you will learn how to use Omniture’s Link Handler Plug-in to capture additional data to describe links that are being clicked on. Special thanks to Andreas Dierl Code Mentioned <br /> /*<br /> * Plugin: linkHandler 0.5 - identify and report custom links<br /> */<br /> s.linkHandler=new Function("p","t",""<br /> +"var s=this,h=s.p_
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Charles, It’s Not Just For Tag Validation – Part 2

In Part 1, we reviewed how Charles can be used to swap local files with files on your production site to test changes made to your tracking code. Now, in Part 2, we will take the Map Local feature in Charles to a whole new level by mapping files that don’t yet exist on your site. Using Map Local To Inject Tracking Scripts Here is the scenario.  You need to test some data collection code and not only do you not
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Charles, It’s Not Just For Tag Validation – Part 1

When I first started implementing web analytics solutions for clients, my tool of choice for peeking inside the image requests being sent to the vendor was Charles.  I’ve since moved on to using httpFox as my primary page tag validation tool but Charles has other features that I just can’t live without. Map Local Here is the scenario.  You need to test some data collection code but you don’t have ac
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