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Digital Analytics

DAA: This is OUR Association

Almost two years ago, to the day, I wrote a post called ‘WAA: This is OUR Association‘ in which I proclaimed that “we MUST continue to push for change to make this truly OUR organization.” Well, two years have passed and not much has changed. Sure, the name has changed from Web Analytics Association to Digital Analytics Association to better represent what we do but has this truly become OUR o
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Supercharging Your Optimization Practice With Satellite

“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered is that most organizations are
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Build a Simple Heatmap Using R

Heatmaps have historically been given a bad name in the web analytics industry but they can be a powerful tool for data visualization. noun \ˈhētmap\ 1 a : A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. In this blog post, I’m going to show you how easy it is to create a simple heatmap using R. NOTE: This tutorial assumes you already
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5 Books That Made Me A Better Analyst

I’m often asked, “what books would you recommend to someone who is interested in getting into digital analytics?” The list might surprise you:
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Test&Target Global mBox Strategy

A traditional Test&Target deployment requires individual mBoxes to be added to specific site content that has been identified for optimization. Example: &nbsp; <div class="mboxDefault"><img src="checkout.gif" alt="" /></div> <!--Create the Checkout Button mBox--> <script type="text/javascript">// <![CDATA[ mboxCreate('checkoutButton
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Test&Target Redirects & Referrers

A simple proof on how you can capture and report on the original referring information when deploying a Test&Target direct offer.
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Testing Dynamic Content Using Test&Target Widget Offers

Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging in Test&Target online help, I discovered Widget Offers, which are defined as “similar to a standar
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I’m a Digital Analyst & I solve Real World Problems

As I sat down to think about how I wanted to summarize my experience at eMetrics San Francisco 2012, I found myself wondering if general practitioners got their egos hurt when cardiologists had their conventions. Why was I thinking about this? Well, in spite of all the great things that were happening at eMetrics, there seemed to be a select few who weren’t even at the event and somehow seemed to have their ego
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Revenue is the Ultimate (NOT THE ONLY) Measure

It’s important to measure the impact on revenue, it’s also equally important to measure everything else.
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Standards Belong to the Community

This week Eric Peterson published a blog post titled ‘Finally! Standards Come to Web Analytics.’ I am very appreciative of Eric generating much needed debate about this extremely important topic because if we don’t do something ourselves, the standards will be dictated to us, and I don’t think any of us want. Eric says that Google Analytics has become the de facto standard for our industry sim
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