The Measure MobCast

I’ve recently begun a new project, with a couple other buddies of mine, called the Measure MobCast. It’s a weekly podcast covering everything from traditional web analytics to marketing to social media and everything inbetween. The first two episodes of the podcast are already out: Influence, Lame Buzzword or Qualitative Metric? “On the inaugural launch of the Measure Mobcast we have a spirited disc
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Social Media Isn’t a Marketing Channel, Don’t Measure It Like One

Just because you “can’t allocate revenue” to each Social Media interaction, doesn’t mean you shouldn’t be there. Social Media is just another location where your customers may or may not be. If they are there, then you should be there.
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Let All Things Take Their Course

WOW!!!! It’s been a long, eventful, and stressful couple of weeks. Last week was Omniture Summit and it was amazing. I was fortunate to be included in two session as part of the Analytics All-Stars breakout session. I met a lot of amazing people. I had many wonderful and insightful conversations, many of those taking place in the Gibson Girl Lounge. I got my photo taken with Brett Error inside a photo booth at
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Pitching or Hitting?

The following is a guest post from Dan Roden, Manager of Web Analytics at MLB.com. ————————– I have been on the baseball scene for years, since my tee ball years into college and eventually working for Major League Baseball managing their Web Analytic program. Baseball is the ultimate “stats” sport. No other sport provides its fan base with more discussion/measure
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One Drink, One Village

If each of us sacrifices just one drink on New Year’s Eve, we can reach our goal of raising $5000, enough to build a fresh water well for a village.
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Fishing for Top Analytics Talent

What method is best for acquiring top analytics talent? As I have been thinking more and more about this question, two primary methods for acquiring talent have stood out to me. Large Net Fishing Casting nets is an extremely effective method for capturing a large volume of potential employees.  However, the problem with net fishing is that you have limited control over the type of people you bring in, so you end up i
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Social Networking Can’t Scale

I’ve determined that Social Networks (Flickr, Twitter, Facebook, et al.) suck at creating and fostering relationships.  Why?  Because social networks amplify our already look at me, what’s in it for me, mentality. Case in point.  At one time in my life I was a huge Flickr user, no no, I was a Flickr addict.  I was checking Flickr probably 50 times a day, on a slow day.  Then the brilliant minds at Yahoo/F
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The Art of a Viral Campaign

This morning I awoke to a new campaign that was launched by the guys at Visual Website Optimizer and I was impressed. Let’s break down the campaign: The campaign landing page, in this instance a blog post, clearly provides incentive for visitors to engage in the campaign.  Take a look at the blog title, who doesn’t want to win $3000 worth of optimization services? The parameters of the campaign (the chall
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Are You Sharing Your Tribal Knowledge?

As many of you know, I recently stepped down from my position as Web Analytics Manager at Spark Networks to join Numeric Analytics. As I was beginning my transition, I was amazed at how much tribal knowledge was stuck in my head, it was the only place in the company that the knowledge lived. It quickly became apparent that I had failed at properly telling the story of web analytics. So I started asking myself the que
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