Sell Like a Farmer

For the last 4 years, one of my primary goals has been building new business, be it for my employer or now for my own company, 33 Sticks. Over those 4 years one thing has become very clear, I tend to take a very non-traditional approach to building companies, managing teams, and acquiring sales. In fact, in regard to my business style, I’ve been told the following several times over: “I don’t unders
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Going Freelance Isn’t As Scary As You Think

Last month, I decided to take a leap of faith when I left a steady paycheck behind to open up 33 Sticks. One of the questions I get asked the most is, “isn’t doing your own thing scary?” The answer is NO, it’s not scary, it’s a tremendous amount of work, it’s stressful, it’s time consuming, but it’s not scary. To help, I’ve put together a list of eight things that
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Supercharging Your Optimization Practice With Satellite

“Can we run 8-10 optimization campaigns concurrently?” It seems most executives must have attended the same optimization maturity workshop, as I’m often being approached by organizations, both large and small, to help them mature their optimization practices to a point where they are consistently running 8-10 optimization campaigns concurrently. What I have discovered is that most organizations are
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Greatness Looks Effortless

Imagine Michael Phelps in the pool. Imagine Usain Bolt on the track. If you are more into the arts, imagine Eric Clapton playing the guitar or Banksy at an empty wall. These are all people who have achieved greatness in their specific fields, when they practice their art, they make it look so effortless. Although Usain Bolt looks like he is out for a nice Sunday jog, what he does is extremely difficult and hundreds o
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Managing Remote Teams: The “No Team Building” Team Building Offsite

Remember your last corporate team building activity? If it was anything like the ones I remember, it probably started out with a speech about the importance of team building, followed by an announcement that you will be joining a breakout group made up of “randomly” selected team members. This was usually followed by a scavenger hunt, puzzel, presentation assignment, FILL IN THE BLANK ACTIVITY, specially
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Managing Remote Teams: Networking With Yammer

Feeling isolated is one of the greatest fears of both potential employees looking to join a remote team and managers tasked with leading a team of remote employees. As a manager, your ability to overcome this fear, both personally and for your employees, will go a long way in determining how successful your team will ultimately be. When working in a remote environment, communication (at times bordering on over commun
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If You Want To Lead, You Must Learn How To Follow

For as long as I can remember, I have loved the mountains and I am very grateful for the lessons that the mountains have taught me. One of the greatest lessons I learned in the mountains is, that if you want to lead, you must learn how to follow. As inexperienced climbers, the persistent prodding of the Sherpa at times can be down right annoying, but those who are able to put their egos aside are more often successfu
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B2B No Longer Good Enough, Now It’s Personal

It was 9:30 P.M. when my cell phone rang. It was one of my clients. “Hey Jason, just wanted to catch up on some of the tests we are running…Oh dude, those enchiladas you cooked the other night looked amazing…What are your kids up to?” I hung up the phone feeling so grateful that I have had the opportunity to develop such deep, personal relationships with my clients. I instantly took to Twitter
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Managing Remote Teams: Introduction

As technology continues to shrink the world we live in, more and more companies are choosing to invest in remote workforces. For those companies where it isn’t an absolute necessity to have every employee work at HQ, the draw of being able to hire the most talented employees in the world, regardless of where they live, is very strong. Managing a company that has the majority of it’s employees working from
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