Omniture Break Even Calculator

With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to celebrate the anniversary of our accomplishment.

The Break Even Calculator calculates the $ value of visitors at a funnel conversion event. This value is then compared before and after a site revision or marketing event.

This can be done using a simple calculated metric in SiteCatalyst, however the Break Even Calculator goes one step further and calculates a break even point. What your conversion rate SHOULD be for revenue to break even or increase.

The Break Even Calculator will work for any conversion funnel on your site. As part of the installation process, start events and completion events can be defined. These events could be Omniture pre-defined events, custom events, or a combination of both. The conversion rates will be calculated using the two events selected by the end-user.

If you are interested in using the calculator or simply interested in seeing what we developed, feel free to download the code base and documentation from the product page.  You are more than welcome to extend the application to best meet your business needs. If you find the application useful, extend the application, or have general feedback, I’d love to hear about it.