Author Archives: Jason Thompson

Lessons I learned from a School Teacher Mom: Managing Out of Pocket

DISCLAIMER: I am in no way qualified to give advice on how to run a team. I don’t have an MBA from a fancy Ivy League School. I was educated at a State University. I have no track record of successfully running teams. This is merely my own personal philosophy. Take it or leave it. [...]
Posted in Tao of J | 3 Comments

Testing Dynamic Content Using Test&Target Widget Offers

Want to see how everything connects together? Watch this freaking awesome video. Want to know the details? Keep reading…. I recently was presented with an interesting problem: Return a chunk of content from a CMS based on the Offer that Test&Target served up to a visitor. After doing a little digging in Test&Target online help, [...]
Posted in Analytics, Omniture, Omniture Test & Target | 1 Comment

Talented People Collaborate

It’s no fluke that the most talented among us are the most likely to collaborate. Talented people know the secret that the more you give, the more you receive. Unfortunately, those who are in the most need of collaboration, are the ones who fall into the trap that “if I can only hoard all my knowledge, I will [...]
Posted in Tao of J | 1 Comment

I’m a Digital Analyst & I solve Real World Problems

As I sat down to think about how I wanted to summarize my experience at eMetrics San Francisco 2012, I found myself wondering if general practitioners got their egos hurt when cardiologists had their conventions. Why was I thinking about this? Well, in spite of all the great things that were happening at eMetrics, there [...]
Posted in Analytics, Tao of J | 2 Comments

Lunch Time Social Chatter

“it’s passion. it’s organic. it’s REAL content.” Chet says: (12:34:58 PM) do you think blogging should be a strategy? Jack says: (12:35:35 PM) i think it depends on your product Chet says: (12:35:47 PM) i have such mixed feelings about it Jack says: (12:36:08 PM) i read updates from 37signals on this major update to [...]
Posted in Social Media | Leave a comment

Revenue is the Ultimate (NOT THE ONLY) Measure

It’s important to measure the impact on revenue, it’s also equally important to measure everything else. Jason ThompsonJason is the Sr. Director of Business Solutions at Keystone Solutions. If you are interested in partnering with Jason at Keystone, in need of analytics & optimization consulting, or looking for employment/internship possibilities, please feel free to email [...]
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Start Falling On Your Ass

When I was 6. My mom dropped me off at the base of Powder Mountain and said “have fun, I’ll see you tonight.” My ski instructor taught me some of the basics and soon enough I was snow plowing down the bunny hill like an old pro. After one exceptionally fantastic run, I made it [...]
Posted in Tao of J | 2 Comments

You Are Making A Difference

There seems to be a popular sermon going around that if you aren’t constantly climbing your way up the corporate ladder, then you don’t have any real influence and you aren’t able to effect change. Bullshit! It is often those leaders who don’t hold the official title that are impacting the most change in organizations. [...]
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Standards Belong to the Community

This week Eric Peterson published a blog post titled ‘Finally! Standards Come to Web Analytics.’ I am very appreciative of Eric generating much needed debate about this extremely important topic because if we don’t do something ourselves, the standards will be dictated to us, and I don’t think any of us want. Eric says that [...]
Posted in Tao of J | 3 Comments

Guest Post: Thoughts on Teaching Passion

I am very honored to present this guest post, written by Jennifer Day, on the subject of passion. This is a great read, thanks for the contribution, Jennifer. ————- Some time ago Rudi Shumpert posed a question on Twitter: “How do you teach passion?” He received many responses, but most said about the same as [...]
Posted in Analytics | 2 Comments

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