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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Twitter: usujason
- @livlab do you not have access to #omniture discover?
- @benjamingaines thank you Jimmer for saving me from going Ofer the morning.
- @alexbrasil i could easily go 0 for the morning.
- If Nova blows this, I'm done. Not watching anymore games.
- THIS BLOWS!!! RT @alexbrasil: @VaBeachKevin There goes my perfect bracket dreams :)
Author Archives: Jason
Guest Blogger: Dan Roden
Web Analytic Strategy: Moving Forward with First Downs
Having been in the WA space for seven years now, both on the vendor side with Omniture and now on the client side managing a web analytics group, I have seen a broad spectrum of business requirements, implementations, reporting needs and analysis. I remember working with a major [...]
Posted in Marketing, omniture, web analytics Leave a comment
Integrating Visual Website Optimizer with Omniture SiteCatalyst
If you haven’t heard of Visual Website Optimizer then I suggest you go check them out now. Do it. Go! Check them out, then come back and read the rest of this post.
Visual Website Optimizer (VWO), currently in beta, is poised to be a real player in the optimization space. Their [...]
Posted in web analytics Tagged integration, omniture, optimization, sitecatalyst, testing, visual website optimizer 1 Comment
All Analytics and No Play Make Jason Go Something Something
Taking timeout with the kids to make some custard.
Posted in Tao of J Leave a comment
Unlocking the Hidden Potential of Online Data
I was honored to participate in a webinar with Ian Michiels from the Aberdeen Group. Ian and I presented on digging deep below the surface to reveal hidden “gems” or opportunities to increase online conversions.
For more information on Omniture’s webinar series and to view additional webinars, please visit Omniture.com
Posted in Marketing, omniture, web analytics 2 Comments
Omniture Summit 2010
Omniture
Leaders of the Analytics World
550 East Timpanogos Circle
Orem, UT 84097
Dear Omniture,
I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking.
Your [...]
WANTED: Additional Measurment Variables
Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price.
Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom [...]
Posted in omniture, web analytics 1 Comment
Learning From A Twitter Expert (an Interview with @OmnitureCare)
I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]
Posted in Marketing, omniture, web analytics Tagged how to, omniture, social media, support, twitter 1 Comment
Understanding Statistical Significance with Omniture Test & Target
Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance.
When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]
Posted in omniture, web analytics Tagged how to, omniture, statistics, test & target, web analytics 5 Comments
Validating Page Tags with HttpFox
Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must.
I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, [...]
Avinash Kaushik
Crepuscular Light
Kevin Rogers
Pritesh Patel
Rudi Shumpert
Photographer Kevin Winzeler with Olympic Speed Skater Katherine Reutter