Author Archives: Jason

Unlocking the Hidden Potential of Online Data

By Jason | Published: March 10, 2010

I was honored to participate in a webinar with Ian Michiels from the Aberdeen Group. Ian and I presented on digging deep below the surface to reveal hidden “gems” or opportunities to increase online conversions. For more information on Omniture’s webinar series and to view additional webinars, please visit Omniture.com

Posted in Marketing, omniture, web analytics | 2 Comments

Omniture Summit 2010

By Jason | Published: March 6, 2010

Omniture Leaders of the Analytics World 550 East Timpanogos Circle Orem, UT 84097 Dear Omniture, I would like to take this opportunity to express my heartfelt thanks to you for your amazing Summit 2010 held in Salt Lake City, Utah. Many conference attendees have also asked me to pass on their sincere appreciation for your efforts in this important undertaking. Your [...]

Posted in omniture, web analytics | Tagged conference, omniture, summit 2010, web analytics | 1 Comment

WANTED: Additional Measurment Variables

By Jason | Published: February 17, 2010

Site measurement variables wanted! Would love to find gently used, in good condition site measurement conversion variables. If you have any that fit this description, please contact me with your asking price. Five years ago, I remember sitting around a conference room, laughing at the thought that anyone would ever need more than 20 custom [...]

Posted in omniture, web analytics | 1 Comment

Learning From A Twitter Expert (an Interview with @OmnitureCare)

By Jason | Published: February 10, 2010

I think I have developed an unhealthy obsession with trying to understand how companies can harness the power of social media to better support their customers and create a sense of community and brand awareness. I have a laundry list of questions and I thought who better to start with then Ben Gaines, a.k.a. [...]

Posted in Marketing, omniture, web analytics | Tagged how to, omniture, social media, support, twitter | 1 Comment

Understanding Statistical Significance with Omniture Test & Target

By Jason | Published: February 7, 2010

Already 2010 is feeling like the year of optimization. Everywhere I look, I’m seeing conversations about A|B and MVT testing, optimizing conversion flows, and understanding statistical significance. When I first started running A|B tests, everything I did was on faith. I had good intention, I measured all the key indicators, but I had no idea how [...]

Posted in omniture, web analytics | Tagged how to, omniture, statistics, test & target, web analytics | 5 Comments

Validating Page Tags with HttpFox

By Jason | Published: February 3, 2010

Whether you are validating the deployment of a new measurement solution, testing enhanced page tracking, or debugging an issue with your site, having quick access to the data your site measurement tool is collecting is a must. I have used debugger tools provided by the web analytics vendors, I have used network analyzers like Charles, Ethereal, [...]

Posted in web analytics | Tagged code, google analytics, omniture, web analytics | 5 Comments

Omniture Break Even Calculator

By Jason | Published: January 31, 2010

With all the chatter on Twitter about the upcoming Omniture Summit, I began to reminisce about last year’s summit. Last year at this time, my colleague Hila Strong and I were just finding out that we had won the inaugural Omniture Developer Challenge. I thought now was as good a time as any to [...]

Posted in omniture, web analytics | Tagged api, code, omniture, web analytics | 3 Comments

Omniture ClickMap Data Accuracy

By Jason | Published: January 30, 2010

I set out to test the data accuracy of Omniture’s ClickMap tool and the heat map tool offered by CrazyEgg. I quickly found it difficult and frustrating to run a clean test. So, I decided to simplify the test and measure the perforce of each tool separately. I also want to be clear, that [...]

Posted in Marketing, Uncategorized, omniture, web analytics | Tagged click tracking, clickmap, heat map, omniture, web analytics | 5 Comments

Improve Your Product Through (Negative) Feedback

By Jason | Published: January 28, 2010

In grad school, I took a class on the management style of Machiavelli’s The Prince vs. the management style of Lao Tzu’s Tao Te Ching. I had always been drawn to Eastern philosophies and the words of the Tao spoke my language. I was hooked. Over the past couple of days, I have had numerous conversations [...]

Posted in Marketing, Tao of J, web analytics | Tagged corporate, customer service, feedback, social networks | 3 Comments

Amadesa & Omniture Integration

By Jason | Published: January 26, 2010

Over a year ago, I had the opportunity to speak with Amadesa about creating an integration between their testing platform and Omniture SiteCatalyst/Discover. Having used Amadesa for A|B testing, I was happy with the reporting they provided but I was always finding myself wanting more. I wanted the ability to further dig into the performance [...]