Author Archives: Jason

The Art of a Viral Campaign

This morning I awoke to a new campaign that was launched by the guys at Visual Website Optimizer and I was impressed. Let’s break down the campaign: The campaign landing page, in this instance a blog post, clearly provides incentive for visitors to engage in the campaign.  Take a look at the blog title, who doesn’t want [...]
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Track Plug-ins Across Browsers Using Omniture SiteCatalyst

If you’ve spent any amount of time using SiteCatalyst, you’ve probably run across the Netscape Plug-ins report. This is a nice report to see what browser plug-ins your visitors have installed, however (as you can probably tell from the name of the report), this report does not include visitors running IE, which probably makes [...]
Posted in Uncategorized | Leave a comment

Omniture: Capture Download Link Text (code by @ad0815)

Recently I had a client request to capture the link text associated with PDF downloads from their site. I scratched my head for awhile and finally decided the best option was to ask the Twitter community for help. My good buddy Andreas came to the rescue. The Goal Capture ‘The Dude – A Complete Biography’, from the [...]
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Referring Domains by Page & Page Views by Source (answers for @DanAdcock)

How can I see referrers to a specific page? The first thing you will need to do is create a correlation between Page Name and Referring Domain. 1. Log into SiteCatalyst 2. Access the Report Suite Manager found under the Admin link. 3. Select the report suite(s) you want to create the correlation for. 4. Click [...]
Posted in omniture, web analytics | 3 Comments

10 Questions with Jorgen Sorensen – @OmnitureCare 2.0

Back in February I decided to do a series of ‘10 Questions with…’ posts. My first post was with Ben Gaines who helped make @OmnitureCare what it is today. Many of you know that Ben has moved on to a role in Product Management and so I thought who better to ask my next [...]
Posted in omniture, web analytics | 2 Comments

Query Parameter Fun

Nine times out of ten if I’m pulling a parameter out of the query string, it has something to do with campaign tracking. s.campaign = s.getQueryParam('cid'); However, when automating your measurement implementation, there is often a wealth of information that can be pulled from the query string. If you are making use of the [...]
Posted in omniture, web analytics | 1 Comment

Omniture Report Suite Copy Checklist

The following item(s) should be evaluated: ▢ Internal Filters. Although Internal Filters are copied when using the ‘duplicate an existing report suite’ feature, Internal Filters will most likely need to be updated to reflect the new site URL(s). Contact Omniture Support: ▢ Date Warehouse ▢ GeoSegmentation ▢ VISTA Rules ▢ Discover ▢ IP Exclusions ▢ Visit/Visitor availability in Campaign, Products, Custom Traffic, and [...]
Posted in omniture, web analytics | 1 Comment

Bring Back the Green!

Call me a sentimental geek (apologies Ryan Adams), call me naive, but I miss the Omniture I used to know. I understand things change and that clinging only brings suffering but why kill off a brand that worked so hard to establish itself? Each day that goes by, I see Adobe bastardizing the [...]
Posted in omniture, web analytics | 6 Comments

Understanding Test & Target’s ‘Deactivating an Mbox’ Functionality

As I was browsing the July 22, 2010 Product Release Notes from Omniture (Adobe Online Marketing Suite Powered by Omniture), one line stood out from all the rest. Users with approver privileges can deactivate requests from specified mboxes, or activate previously deactivated requests. One of the biggest selling points that optimization vendors like to use is [...]
Posted in omniture, web analytics | 3 Comments

Analysis Exchange

I recently finished up my first project as a volunteer at The Analysis Exchange. You can read about my experience on Eric Peterson’s Web Analytics Demystified Blog. If you are new to analytics or a seasoned veteran, I highly recommend giving of your time to such a great cause.
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