About

about me

Age: Somewhere in my 30s

Marital Status: Taken

The Household: 1 Girl. 1 Boy. 2 Dogs.

Location: Utah

Occupation(s): Husband, Dad, Writer, Painter, Food Maker, Pianist, Photographer, Bassist, Dreamer, and Web Analytics Sherpa.

about empty mind [dot] org

How did I come up with the name Empty Mind? Well, over the years, I’ll blame a college professor for this, I have developed a strong interest in Taoism and Buddhism. The past year I have been reading everything I could find on the subject and listening to a daily Buddhist podcast. Many people are confused, often myself included, on the paradoxes of Eastern thought. The empty mind is often thought of by us Westerners as being stupid, lazy, without thought, etc. However, if your mind is empty, it is always ready for anything; it is open to everything. In the beginner’s mind there are many possibilities, in the expert’s mind there are few. This is how I see myself. Open to everything. Open to any possibility. Open to new experiences, new people, a new me.

What Is It You Do Here?

One thing that I have found very interesting in my post college life is that whenever you meet someone new they usually ask “so what is it you do?” Meaning, what is your day job? I usually answer this question with a matter-of-fact “I Don’t Know”. Why don’t I know? Easy, I don’t want to be defined by my day job. Sure I enjoy it but it doesn’t define who I am. I didn’t go to college to be a {___ Fill In Current Position Here ___}, it just happens to be what I’m doing now. When asked in interviews what my goals are, i.e. do you want to become our CIO? I answer “I Don’t Know” — which means I can really do anything, I’m truly open to everything.

One of my all time favorite movies is Fight Club and a line that Tyler says in that movie is forever burned into my memory: You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your khakis. You’re the all-singing, all-dancing crap of the world.

Mentions
Omniture Developers Drive Social Media Measurement
Announcing the New $25,000 Developer Connection Partner Challenge
6 Easy Steps to Integrate Twitter & Omniture SiteCatalyst Without IT!

Certifications

Appearances
Omniture Webinar: Unlocking the Hidden Potential of Online Data

Privacy Policy

We use cookies and other technologies to enhance your online experience and to learn about how you use this website to improve the quality of our work. We automatically record information when you visit our site, including the URL, IP address, browser type and language, and the date and time of your visit.

We do not request nor track any personally identifiable information (PII).

This simple means that we use Google Analytics, Yahoo Analytics, Omniture, et al. to see how many people are actually coming to the site, after all, I am a Web Analytics Sherpa, would you expect anything less?

Switch to our mobile site