Web Analytics “Experts”

Why does everyone with a Wordpress blog and a Google Analytics account all of a sudden think they are experts in the field of web analytics? I have never been one to heavily self market or promote myself, so perhaps because of that choice I don’t have the right to complain, but this is my blog and I can do what I want.

It frustrates me to no end to see people, whom in my opinion, are given undo credit, opportunity, and financial gain because they are good at creating an image. “oh snap, this dude has a blog and he calls himself a web analytics expert, he must be good, lets listen to him and follow like blind sheep!”

Perhaps my frustration has more to do with the state of our economy then with the web analytics industry per se. I just see this mentality being a common theme that runs through our society. We have stopped buying products and services because of their value and we have started buying because of their perceived value.

I can’t say it any more beautifully than Mr. Tyler Durden:

“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need.”

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Converting to Black & White Using iMovie ‘09

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Behind the Scenes with Photographer/Director Kevin Winzeler

A few weeks ago I spent the afternoon at the Olympic Oval in Kearns, Utah, with Photographer and Director extraordinaire, Mr. Kevin Winzeler.

I was there hanging out, trying to look cool, and pretending to be a videographer. Here is a behind the scenes look at Kevin’s photo shoot with Olympic speed skater Katherin Reutte.

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Fat Off

We are having a “fat off” at work. A friendly competition to motivate us fat nerds, who sit around in tiny cubicles all day, to start eating better, exercising, and hopefully lose some weight.

Here are my beginning stats, although I’ve heard that the overly large number of lawyers who work at my company have called into questions my stats as I am in Utah and they are in California, but nevertheless I stand by them — its not like i’m stretching my numbers to look good in the media guide or something.

Age: 34
Gender: Male
Height: 5′ 10.5″
Weight: 176
Body Fat %: 21
BMI: 25.3

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Hiking

Brevin and I went hiking in Loafer Canyon today. We stopped off at a spring to cool off. The water coming out of the ground was ice cold.

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Imitation Is The Best Form Of Flattery

Mine

Theirs

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TheSimpleTable.com

I am launching a new website called The Simple Table, check it out at TheSimpleTable.com. This new site will be all things food. Empty Mind will continue to be my “personal blog” but all my food adventures will be documented on this new site. We are starting out with a weekly cooking show that can be viewed on the site. The site may also contain recipes, food photography, reviews, etc.

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The Art of the Dry Rub

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Baked Eggs in Ham Cups

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Get Back to Work

We were able to make it up to the cabin. FINALLY. There are still a few patches of snow but for the most part its gone. I’m actually really looking forward to working on the cabin this summer. I feel like I’ve missed out on so much of what has taken place up there and I’m not ready to miss out on anymore.

The cabin weathered the winter well and a few woodpiles served as a home to our fat chipmunk friend and her two little babies. If anyone is interested in coming up to help on any projects, please let me know, we will be glad for the help and the company.

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